Analytics The New Mantra of Winning

Vivek BhargavaCEO – Communicate 2 India

SEMPO ASIA TOUR

15th JUNE MUMBAI !

Will Grow Exponentially

“I know half of my advertising is wasted; I just

don’t know which half.” -- John Wannamaker, ca

1910

88 years later...

Analytics is so much FUN!

It should be illegal

Analytics - Who is it for Anyway?

“ It is not about numbers”

“It’s Empirical not HiPPO”

It is all about Analytics

Research

It is all about Analytics

Competitive Review

Designing Products

It is all about Analytics

Nostradameus

It is all about Analytics

Customer Segments

It is all about Analytics

It is all about Analytics

Consumer Behaviour

It is all about Analytics

It is all about Analytics

Timing of Call Centre

It is all about Analytics

It is all about Analytics

Designing Landing Pages

It is all about Analytics

It is all about Analytics

Testing Creative's – Geo

Segmentation

It is all about Analytics

It is all about AnalyticsCustomer Retention

It is all about Analytics

Search& Analytics

PPC• Keywords• Bounce Rate• Geo Segmentation• Conversion Rate• Visits & Conversion

Trends

5 Top indicators to gauge the success of your campaign:

SEO• Keywords • Bounce Rate• Most Popular Pages• Navigation / Click

Trends• Conversion Rate

Summary• You love Analytics• Experiment• It is not numbers• Not limited to PPC/SEO• Keep eyes and mind open• Everything is co-related• It is about your Business• Panacea for all Evil

Questions

Sources: WAA, Occam’s Razor, Search Engine Land, Marketing Pilgrim, Google Analytics, Google Images