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Great webinar on what works and what doesn\'t in the social media channel.
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The Science of
Social Media
Dan Zarrella
Social Media Scientist
#SMSCI
Brian Bloom Photography
Myth: Ideas spread because they’re good.
Memetics
Myth: “Engaging in the Conversation” is
the most important thing on social media.
Takeaway: “Engaging in the Conversation”
doesn’t work. Publishing interesting content
does.
Myth: Don’t call yourself a guru.
Takeaway: Identify yourself authoritatively.
Takeaway: Stop talking about yourself.
Selective
Attention
Takeaway: Don’t crowd out your own
content.
Myth: Friday, Saturday and Sunday are bad
days to publish.
Takeaway: Use contra- competitive timing.
Performance
Reputation
Social
Exchange
Scarcity
Information
Voids
Zombies Marketing
Me
Takeaway: Utilize combined relevance.
Myth: “Please ReTweet” doesn’t work.
Takeaway: Don’t forget social calls-to-
action.
5 People…
Thank you!
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