Sales Engagement Optimization

Learn Share Network#IS2015

Sales Engagement Optimization

#IS2015

SalesNexus.comMarketing & Sales Automation

1 solutionZero IT hassles

Craig KleinCEO

#IS2015

#IS2015

#IS2015

Call them when you’re on their mind!

#IS2015

#IS2015

Redstone Payment Solutions

50 Sales Reps

2000 Existing Customers

1 Email

40 Leads/Responses

4 Sales

#IS2015

Sales Engagement Optimization

#IS2015

Understand Best Practices of Lead Nurturing

Tracking Where Customers Are in the Process

Creating Content – What to Say, What to Send

#IS2015

#IS2015

#IS2015

#IS2015

#IS2015

#IS2015

#IS2015

#IS2015

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Current SituationSalespeople 10Calls per Lead 3Calls per Day 50Close Rate 20% 667 monthly closes

Lost Leads 133 per day2667 per month

32000 per year

With Lead NurturingNurture Responses 320 per emailEmails per month 3

960 per month

Closes 192 29% more closes per month

Assumptions1% of emails will get "clicked"Sales team can respond to "clickers" within 24 to 48 hours

#IS2015

“Quickest ROI on any marketing we’ve ever done!”

#IS2015

#IS2015

#IS2015

#IS2015

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#IS2015

AwarenessAsk -Is PAIN a problem for you?Does Symptom ever happen to you?Have you considered making a change?

Offer -Download “How to Know if Pain/Symptom is a Problem for You”Download “3 Tips on Curing the Pain/Symptom”

#IS2015

EducationAsk -Have you thought about fixing PAIN?Would you be interested in how companies like yours have benefited from improving PAIN?

Offer - Case Studies5 Ways to Reduce Costs/Increase Profits by Fixing Pain.

#IS2015

EngagementAsk -Are you considering any other solutions?Have you made a list of requirements?What have you tried so far?

Offer - Vendor/Feature ComparisonCost/ROI Analysis

#IS2015

DecisionAsk -Who will be responsible for implementation?Have you thought about a training plan?Does UNIQUE USE OF YOUR DIFFERENTIATOR ever happen to you?

Offer – 5 Surprises to Avoid When Buying Product/Service3 Keys to Success Implementing/Installing/Changing Product/Service

#IS2015

#IS2015

#IS2015

www.salesnexus.com

cklein@salesnexus.com

@craigklein