Rotary social business strategy presentation from the 2012 RI Convention in Bangkok

Rotary’s Social Business Strategy

Now: Rotary talks, everyone listens

Future: Rotarians talk

The world listensconnect

collaborate

engagespartners

What do these Rotarians have in common?

What do these Rotarians have in common?

What do these Rotarians have in common?

NOWLack of collaborative platforms is keeping Rotarians separated.

Collaborative Platforms

FUTURE

Collaborative Platforms

Background

How can we better connect Rotarians

To maximize impact

Using social media

Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public.

Rotary’s social business strategy

These tools will make it easier for Rotarians to build and deepen relationships with one another and to discuss and collaborate on Rotary-related business.

Making Connections Today

• International Convention

• International Assembly

• Zone Institute

• Friendship Exchange or GSE

• Rotarian Fellowships

• Mutual Friends

• LinkedIn

Connecting with Member Profiles

• Private groups based on Rotary business needs

• Ability to contact others through the platform

• Network of contacts based upon user needs

• Comprehensive Rotary calendar containing local events

• Comprehensive profiles, searchable by attributes and interests

Member Profiles

Big Picture: Social Business & Other Key Rotary Initiatives

Idea Platform

• find others who want to help

• a desire to begin a project

• seek input and validate the idea

• a common passion

Idea Platform

Idea Platform

Idea Platform

Rotary App Store

• want to know what’s available

• need help evaluating solutions

• looking for a better way to manage club business

What is an “app store?”

Rotary App Store

Rotarians can help each other select the best online tools!

Rotary App Store

Why does Rotary need an app store?

Rotary Club Locator in the Apple App Store

Rotary App Store

Rotary Showcase

• New Generations

• International Service

• Vocational Service

• Community Service

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Rotary Showcase

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Rotary Showcase

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Rotary Showcase

Facebook Updates

Rotary Showcase

Rotary Showcase

How does social business fit with the Strategic Plan?

Social Business Strategy

How does social business fit with the Strategic Plan?

Social Business Strategy

Foster club innovation and flexibility

Develop leaders

Encourage clubs to participate in a variety of service activities

How does social business fit with the Strategic Plan?

Social Business Strategy

Foster club innovation and flexibility

Develop leaders

Encourage clubs to participate in a variety of service activities

Increase collaboration and connection with other organizations

Create significant projects both locally and internationally

How does social business fit with the Strategic Plan?

Social Business Strategy

Foster club innovation and flexibility

Develop leaders

Encourage clubs to participate in a variety of service activities

Increase collaboration and connection with other organizations

Create significant projects both locally and internationally

Publicize action-oriented service

Encourage clubs to promote their networking opportunities and signature activities

Engage Rotarians in the co-creation of value