Roi and-the-art-of-the-agile-budget

ROI and the Art of the Agile Budget

THE CICERON MBA

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Andrew Eklund, Moderator Ciceron, Founder & CEO

@aeklund

THE CICERON MBA

“ROI and the Art of the Agile Budget”

On Twitter | @CiceronHQ | #CiceronMBA

STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions.

EXPERIENCES If you want exceptional results, you must create exceptional experiences.

ADVOCACY People who love your brand will introduce you to your new customers.

CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals.

THE CICERON PHILOSOPHY

What We Believe

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THE NEW MARKETING ECOSYSTEM

What We Do

BrandContent

Conversation

ConsumerInsights

BusinessObjectives

ExperiencesAdvocacy

Strategy

analytics

optim

ization insights

analytics

optim

ization insights

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Source: 2012 The State of Social Media Marketing Report #CiceronMBA

GROWING SOCIAL NETWORKS

In  2012,  unique  visitors  to  

Pinterest  grew  by  1,047%  over  visitors  in  2011  

Source: 2012 IBM CEO Study #CiceronMBA

28%

35%

37%

38%

50%

56%

66%

Mobile

Integration w/ Org

Social Management

Social Monitoring

Integration w/ Mtkg

Content Publishing

Social Growth

Top Areas of Marketing Investment

Tighter  integration  is  becoming  an  

investment  priority  because  it  creates    a  better  consumer  experience  and  leads  to  a  higher  ROI  overall  

INTEGRATION & ROI

Gabrielle Wesley, Pillsbury Senior Marketing Manager

Kristine Huson, Children’s Cancer Research Fund Marketing Director

@Vruno

Andrew Eklund, Moderator CEO & Founder, Ciceron

@aeklund

OUR PANEL

A special thank you to our official media sponsor – @tcbmag

The Zach Sobiech Story

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“Clouds” by Zach Sobiech – 7,624,835 Views

My Last Days: Meet Zach Sobiech – 9,719,167 Views My Last Days: Meet Zach Sobiech – 9,719,167 Views

My Last Days: Zach Sobiech “Clouds” Celebrity Music Video – 2,915,542 Views

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WHERE ARE YOUR PRESSURES & OPPORTUNITIES?

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HOW DO WE BECOME MORE CUSTOMER CENTRIC?

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12

HOW DO YOU PREVENT CHAOS?

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WHAT IS STANDING IN THE WAY?

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WHAT IS YOUR PROCESS?

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CICERON DIGITAL SNAPSHOT

If you’re interested in seeing where you stand up against your competition, email tiffani@ciceron.com for your free Ciceron

Digital Snapshot!

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