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Robin Maiden's Presentation slides for the New Media Expo 2008 - Internal Enterprise Podcasts
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Internal Enterprise Podcasting
RobinMaiden.com
robin@robinmaiden.com
www.RobinMaiden.com
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All this available
http://www.RobinMaiden.com
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The BEST Part…
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Relationships &
Expectations
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Rules
Rule of two feet
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Define
Convince
Produce
Q&A
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Who are you? Who Are You?
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Podcaster
Manager
USAF
Pilot
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Definition & Scope
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• Must Listen• May Listen
• Many to Many - YouTube• One to Many - Informational
• Many to One
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Produce It
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14ContactRecord
EditApprove
PostTrack
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Conversation Guide
http://snurl.com/318p5
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Marantz PMD 660
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XLR & Phantom 48 V
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Audio Technica 892
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iRiver 890 /895 /899
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How I do it.The Recording Session
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Relationships & Expectations
Brainstorm
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Expectations
What’s Next
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Editing
• Quality• Content• Clarity• Cut
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Approval – Include Everyone
• Interviewee
• Manager
• Corporate Communications• Legal
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Post
BETA
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Follow Up
• Interviewee
• Manager
• Corporate Communications• Legal• Secretary• IT Department – Web Manager
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31ContactRecord
EditApprove
PostTrack
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Convince
Relationships
&
Expectations
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Convince
• Free for Now
• Low Risk
• I do the work
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Convince
• Cost– Return on
Investment - ROI – Opportunity Cost
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Convince
• Risk– Minimize Risk– Risk Averse
vs. Risk Tolerant
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Convince
• Reward– Better
Communication– Better prepared
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Is it working?
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Define
Convince
Produce
Q&A
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Thanks
• Debba Haupert– Girlfriendology.com
• Paolo Tosolini– Microsoft – Academy Mobile
• Dick Pepper– Medtronics
• Cliff Ravenscraft– GSPN.tv
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Philosophy
• It’s all about relationships• Create Community
• Set Expectations• Reduce, Reuse, Recycle &
Repurpose– All products support other products– Do something once - Reap Rewards
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Connect
Robin MaidenP.O box 2713Peachtree City, GA 30269404-790-6269
www.RobinMaiden.comrobin@robinmaiden.com
www.DALPilot.com/podcast
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