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Social Media – Where do I start?
Heather Robertson - Digital Communications Consultant
DOES MY BUSINESS NEED A FACEBOOK PAGE?
Heather RobertsonDigital Communications Consultant
Heather Robertson - Digital Communications Consultant
Where does social media fit?
Heather Robertson - Digital Communications Consultant
Marketing
Branding | Advertising
Social Media
How big is big?
Heather Robertson - Digital Communications Consultant
*Socialnomics August 2011
What is social media?
User- Generated Content
Heather Robertson - Digital Communications Consultant
Social Media Forms:
Social networking sites Facebook Blogs and Micro-blogging Twitter Content Communities
YouTube/Flickr Collaborative Projects Wikipedia Virtual Social Worlds Second Life
Heather Robertson - Digital Communications Consultant
Why use social media?
4 reasons
Heather Robertson - Digital Communications Consultant
When using social media
Heather Robertson - Digital Communications Consultant
You’re getting people to chat about you and your product
And become brand champions
Heather Robertson - Digital Communications Consultant
As you customer chats about you – they become your brand champion . That kind of marketing or branding you can’t buy.
You can use social media to say the things that you
have no other place to say them.
- Halifax Boat Show- BlueNose II reconstructionHeather Robertson - Digital Communications Consultant
Helps in Search
Heather Robertson - Digital Communications Consultant
Where should I start?
Model your choice of social media to your business
Do an inventory of your resources and acquaint yourself with the various social media sites
Set some objectives – both long term and short term
Heather Robertson - Digital Communications Consultant
Let’s explore together
The Marine MechanicThe Yacht Broker
The Marina
Heather Robertson - Digital Communications Consultant
What’s the cost?
Heather Robertson - Digital Communications Consultant
Social Media is NOT free. It costs...Your timeYour energyYour imagination
What’s the ROI?
Metrics – the greatest asset and the biggest problem
The ROI is connecting with your customers – and staying ahead of your competitors.
Heather Robertson - Digital Communications Consultant
Social MediaTip and Tricks
Heather Robertson - Digital Communications Consultant
Be the leader
DON’T .. turn this over to the most junior person on your team – or your kid for that matter – this is serious business
Heather Robertson - Digital Communications Consultant
Take a course
Take a course on social media – there are lots around so you can understand what you want.
Don’t try to muddle through – it will only annoy and frustrate you
Heather Robertson - Digital Communications Consultant
Find Your Voice
Try to be chatty – if you can’t be funny
Be honest – the social media BS meter is very acute
Don’t blast about yourself – and just throw up useless words or ads
Talk about your business, your community, things going on in your life
Heather Robertson - Digital Communications Consultant
Don’t shy away from negativity
Heather Robertson - Digital Communications Consultant
Bad things happen.In most social media sites you can use the delete button. But this is also your opportunity to set the story straight
Be part of the bigger picture
Join your community – don’t be an island
Heather Robertson - Digital Communications Consultant
Stick to your goals
Above all be patient.. Of course Tim Hortons has 1.7 million users – they also have a bigger budget than you – and more resources. But you aren’t competing with Tim Hortons.
Heather Robertson - Digital Communications Consultant
Back to the beginning
Does your business need a Facebook page?
Heather Robertson - Digital Communications Consultant
Resources
Six Pixels of Separation by Mitch Joel Discover Boating Tools
ww.discoverboating.ca/tools fr.discoverboating.ca/tools/default.aspx
Heather Robertson heather.s.robertson@gmail.com @H_Robertson
Heather Robertson - Digital Communications Consultant
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