Review Shopify vs Ocoos

Review Shopify vs Ocoos

An Analytical Bottom-up Approach

Background Shopify

Fast Follower to Wix/Weebly for Website Development

WYSIWYG Editor (No HTML Coding)

Large Set of Template + good mobile + product gallery

Claim over 100K Customers (founded in 2005)

Background Ocoos

Next-Generation Platform (founded in 2012)

Integrated Homepage + eCommerce + Operations

Unique Solution for Service Providers

Unique Solution for B2B Cooperation

What is the Purpose of a Website?

Purpose of a Website

Homepage

Customer Engagement

Business Operations

Services, Support, and Cost

Homepage Requirements for Success

Communicate Company Value Statement, Location, contact info, working hours clearly to the Customer

Communicate Trust through content and independent referrals

Optimize for Search (Newsletter, Calendar, Map, MetaData important)

Optimize for broad range of devices/browsers (mobile critical)

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B B

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B B

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

High Degree of Customization grounded in user behavior studies

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B B

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Highly Customizable, lots of templates

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B B

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Focused on user optimization based on state-of-art of user interaction.

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B B

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Customer responsible for this function.

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B B

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Platform Built to easily port to large range of devices and browsers

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B B

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Does best job of the DIY (wix, webbly) with mobile support

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B A

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Built-in Newsletter, important for SEO

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B A

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Built-in Blog

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B A

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Built-in Public Calendar/Map .. Important for SEO

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B A

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not Available

Not Available

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B A

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not AvailableAllow Businesses to easily co-market together

Grades: Homepage Table

OCOOS SHOPIFY

Personalized Website B A

User Optimized Website A B

Mobile Website A A

Blog/Newsletter A A

Public Calendar/Map A Not Available

B2B Recommendations A Not AvailableNot Available

Customer EngagementRequirements for Success

eCommerce Customers can buy your goods.Scheduling Customers can meet with you.Complex Payment Structures (Quote/Postpay, Deposit/POS)Questionnaire/Forms Capture customer informationBuilt-In Messaging Track customer engagementPDF documents (digital signatures, receipts, marketing)

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

On-demand native merchant services available and option to use

PayPal

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Similar solution to Ocoos

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Complex Transactions (Deposit/POS, Quote/Postpay, etc)

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Not Available

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Useful for Demand Generation and analysis of Advertising Channels

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Built-in for products

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Critical For Services

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Requires external integration

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

PDF documents for display, digital signatures, and attached to receipts.

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third Party

Not Available

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third PartyMessaging to track customer-specific interactions easily

Grades: Customer Engagement

OCOOS SHOPIFY

eCommerce Native(+ access to PayPal/Square)

Native + access to PayPal

Complex Transactions Native Not Available

Built-In Discount Manager Native Native

Online Scheduling Native Third Party

Documents Native Not Available

Built-In Messaging Native Third PartyExternal Integration required

Business OperationsRequirements for Success

Domain and Hosting Simple AdministrationClient Management (CRM) Analysis and RemarketingSales Tracking Profitability AnalysisImport/Export to popular complementary applicationsDiscount Manager Demand + Measure ad channel impactCentralized Dashboard with POS Support

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not Available

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not Available

Built into licensing fee

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not Available

Part of base package

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not Available

CRM built for remarketing purposes with filters (data mining)

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not Available

Built-in

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not Available

Sales Tracking to determine demand/profitability

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not Available

Built-in for Products

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not AvailablePrivate Pages (customer only),

Access Controls over marketing, finance, data analytics for

employees.

Grades: Business Operations

OCOOS SHOPIFY

Page Hosting Native Native

Client Management Native Native

Sales Tracking Native Native

Flexible Security Native Not AvailableNot Available

Services, Support, and CostRequirements for Success

Security Controlled access to enable coworkersAccess Password protected pagesSupport Chat or phoneCustomization Services AvailableSetup and Recurrent Cost Affordable

Grades: Services, Support, & Cost

OCOOS SHOPIFY

Support Telephone/Online Online + Forum

Concierge Customization $75/hour

Cost $25/month $29/month

Grades: Services, Support, & Cost

OCOOS SHOPIFY

Support Telephone/Online Online + Forum

Concierge Customization $75/hour

Cost $25/month $29/month

Access via telephone/online

Grades: Services, Support, & Cost

OCOOS SHOPIFY

Support Telephone/Online Online + Forum

Concierge Customization $75/hour

Cost $25/month $29/month

Access Online Only

Grades: Services, Support, & Cost

OCOOS SHOPIFY

Support Telephone/Online Online + Forum

Concierge Customization $75/hour

Cost $25/month $29/month

Customization services available via Concierge Program (fixed fees)

Grades: Services, Support, & Cost

OCOOS SHOPIFY

Support Telephone/Online Online + Forum

Concierge Customization $75/hour

Cost $25/month $29/month

Hourly rate

Grades: Services, Support, & Cost

OCOOS SHOPIFY

Support Telephone/Online Online + Forum

Concierge Customization $75/hour

Cost $25/month $29/monthDIY licensing fee

Grades: Services, Support, & Cost

OCOOS SHOPIFY

Support Telephone/Online Online + Forum

Concierge Customization $75/hour

Cost $25/month $29/monthTypical Fee for Business

Final Grade

Excellent Splash Page

Decent Product Gallery Integration

Total Business Solution

B2B Networking/Services

Detailed Article:

Shopify vs Ocoos Review