Revealed! The Two Lives of Every Marketer

EVERY MARKETER LEADS A

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In our work life, we manage, read and interpret data.

MARKETER YOU

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In our personal life, we create data, just by going about our day.

CUSTOMER YOU

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IT’S ABOUT TIME YOU LET YOUR TWO WORLDS

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AT WORK, YOU LIVE IN A MARKETING REALITY.Your business objective:Acquiring and retaining more customers.

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YOU MAP CUSTOMER JOURNEYS.You try to decode customer actions.

You just want to understand what customers want.

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YOUR CUSTOMERS PROBABLY GO TO WORK EVERY DAY, TOO.

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BUT THEY ALSO DO OTHER THINGS.

They text on their phone

They talk on social media

They share memories online

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BUT WAIT!

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DON’T

YOUDO THAT EVERY DAY?

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YOU’RE A CUSTOMER, TOO.So THINK about all the things you DON’T do as a customer.

You live your life online, in social, on mobile.

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YOU DON’T THINK: “What will my customer journey be today?”

“I wonder if I’ll have a fragmented customer experience today.”

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Because most of us don’t overthink it.

We just go on social, mobile, or the web and do our thing.

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The online experiences that really stand out for you are the BAD ones.

When things don’t go smoothly — that’s what gets your attention.

LET’S FACE IT

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GREAT EXPERIENCES MIGHT GO UNNOTICED.THAT’S WHAT MAKES THEM GREAT.

To create them, all you have to do is JUST BE THERE when the customer needs or wants you.

Great experiences are what customers expect in digital.

And sometimes even when they don’t know they do.

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DATA CAN HELP YOU BE THERE.When you use the right solutions to manage and analyze your data, you can meet all of the benchmarks that say:

this is a great online customer experience.

TIMELINESS MEANING USEFULNESS

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It’s the formula that keeps all of your digital experiences smooth, easy and satisfying.

TIMELINESSMEANING

USEFULNESS

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And while you’re searching for flights, a 25% off hotel deal pops up, too.

LIKE WHEN YOU’RE BOOKING A TRIP

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And you get an email reminding you about items in your cart—and hurry, because the sale ends tomorrow.

OR SHOPPING ONLINE

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And more interesting stories are recommended to you, because it’s like this site just GETS YOU.

OR JUST READING THE NEWS

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THE DATA THAT MAKES YOUR ONLINE EXPERIENCES GREAT CAN GUIDE YOUR MARKETING

INITIATIVES, TOO.

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DATA BRINGS THE CUSTOMER“YOU” AND THE MARKETER “YOU”...

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Give them the experience they expect, and they’ll be glad to see your brand is part of their day-to-day lives.

THEN YOU CAN SEE THAT THE GOAL IS SIMPLE: JUST BE THERE FOR YOUR CUSTOMERS.

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