Digital Marketing Secrets Revealed: Achieve MASSIVE Business Growth & Profits

By

Anbu Rayappan M.S.

(Digital Marketer, Author, Speaker)

SFOBayAreaDesign.com

510-304-8105

anbu@SFOBayAreaDesign.com

Story Time

(A Friend in Need, A Friend Indeed!)

Disclaimer

• Advertising of any kind is risky by nature.

• Run the ad for at least 6 months before you decide

to pull the plug.

• You may not profit from advertising. So, don’t use

your rent-money on advertising.

What’s The One Major Problem Every

Business has?

OBSCURITY

Every Business Needs To Market Its

Service/Product.

OVER EXPOSURE?

=

What’s the formula for Business Success?

More People Know Your Product/Service

More People Believe In Your Product/Service

+

Success

4. Customer buys the service/product

What’s involved in a buying process?

1. Customer needs a service/product

3. Customer believes that your service/product

will deliver the result.

2. Customer finds the service/product

Frequency + Value + Time = Trust

People Hire You When They Know, Like

and Trust You.

What’s the Formula for establishing Trust?

Influence: The Psychology Of Persuasion

By

Robert Cialdini Ph.D

6 Weapons Of Influence

2. Commitment & Consistency

5. Authority

1. Reciprocation

3. Social Proof

4. Liking

6. Scarcity

3 Methods To Show/Prove Your Expertise & Gain

People’s Trust

1. Market yourself.

3. Demonstrate your expertise by actually

delivering the results.

2. Have someone market you.

VS

Google Helps Prospective Buyers Find Your

Business

Facebook Helps Businesses Find Prospective

Customers

Google = Short Game + Expensive + Text/Image

Facebook = Long Game + Cheap + Video

Google = 95% Sales + 5% Marketing

Facebook = 95% Marketing + 5% Sales

3 Steps To Setting Up A Campaign

1.Campaign

2. Ad Group or Ad Sets

3. Ad

CTR

What is CTR?

PPC click-through rate is the rate at which your PPC ads

are clicked. This number is the percentage of people who

view your ad (impressions) and then actually go on to

click the ad (clicks).

The formula for CTR looks like this: (Total Clicks on

Ad) / (Total Impressions) = Click Through Rate.

Remarketing Campaign

What Is Remarketing Campaign?

Remarketing campaigns are designed to display ads to

potential customers who visited your site or used your

mobile app.

It's an effective technique that allows you to stay

connected to your target audience while also building

brand awareness.

10 Tips For Creating A Successful Google Ads

Campaign

1. Start with a small budget.

2. Monitor it regularly and tweak it to avoid

losing money on unnecessary clicks.

3. Good Copy is very important. Make sure

your copy attracts the buyer.

4. Make sure your site looks good and convert

better. Phone number and email should be

clearly visible.

5. Create a long list of keywords that the

prospective buyer would use.

6. Create a long list of Negative keywords for

which you don't want your ad to appear.

7. Make sure your ad goes to the right landing

page

8. Set the Maximum bid limit for each keyword

9. Do the remarketing Campaign after enough

data is gathered.

10. Remove any ads & keywords that don’t

perform as expected.

10 Tips For Creating A Successful Facebook

Campaign

1. Start with a small budget.

2. Use Videos to market your service.

3. Define your goal. Website Traffic? Leads?

4. Market it at the right location and at the

right time.

5. Market to the right audience and be specific.

Use Look-Alike Audience and Pixels.

6. Make sure your website looks good and

convert better. Phone number and email should

be clearly visible.

7. Boost your post before starting the ad

campaign.

8. Mention the Call-To-Action and make sure

your ad goes to the right landing page.

9. Set the Daily bid limit

10. Put a BEAUTIFUL cover image on your

Facebook page.

Thank You!!