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Sahar Hashemi Co-Founder of Coffee Republic, author of Anyone Can Do it and Switched On
(Re)Introducing Entrepreneurial Thinking to Your Organisation
Coffee Republicor un-Coffee Republic
1996
1997
1998
1999
2000
2001
THINKlike a
START UP
The 6 habits to take away
We’re talking EVERY DAY INNOVATIONnot breakthroughinnovation
EVERYDAY innovation
that add up to BIG THINGSBIG THINGSsmall changes small changes
UNLOCKING your team’s innovation &creative capacity
THE BIGGERWE GET the smaller
we act
Habit 1Step into the customer’s shoes
Becomethe
Customer
Make yourfocus
EXTERNALNot
INTERNAL
Customers
Us
(the company)
Vs.
“EMPATHY is the ultimate virtual reality - climbing into another persons mind to experience the world from their perspective”Daniel Pink
PILLOWTALK
“Marketing is giving people something they DON’T even KNOW they WANT.”
MarketResearch
“If I had asked my customers what they wanted they would have said a faster horse.”Henry Ford
“We don’t do market research figure out what ”Steve Jobs
wewe want.
Habit 2Get out of the office
Beware of
Bureacracy!
“Genchi Genbutsu.”
“Go and see for yourself.”
vs.Business
Busyness
CheesePlant
Stimulus IN
Ideas OUT=
Habit 3The importance of being clueless
This is how we’ve
always done it
Someone tried this…It doesn’t
work
Believe me I know what works
It’s not industry practice
Dominant logic says…
The Expert Trap
“Go find me a 19 year old who doesn’t know it cant go any faster.”Henry Ford
LearningUN-
INNOVATIONIS AN ACT OF CREATIVEDESTRUCTION
Habit 4Bootstrapping
MAKE IT HAPPENCULTURE
Habit 5MAKE IT HAPPENBootstrapping & Prototyping
CorporateTrafficLights
“Anything worth doing is worth doing..
badly.”
2+2=
5
“I made 5,127 prototypes of my vacuum before I got it right. There were 5,126 failures, but I learned from each one. That’s how I came up with a solution.”
James Dyson
“Move fast and break things.”
“Done is better than perfect.”Mark Zuckerburg, The Hacker Way
SUBSTITUTE FOR
MONEY IS A POOR
CREATIVITY
“If I’d had shed loads of money I’d have done everything wrong.”
Dame Anita Roddick
Habit 5Notching up no’s
217rejections
300rejections
12said no to
WE LOVETHE OLDWE REJECTTHE NEW
NONO
NONO
NO
NONO
NO
NO
NO
YES
Habit 6Taking 100% of yourself to work
PERFORMANCE
ENTREPRENEURIAL
PASSION
MAGICMAGIC
100% of you
WorkYOU
“Fun is not a form of entertainment. It’s an integral part of being good at what you do at work.”Daniel Pink
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