BERGEN COUNTY TECHNICAL SCHOOLS

ENTREPRENEURIAL SCIENCE

PROJECT CURRICULUM

I. Course Description

‘Entrepreneurial Science’ runs during Wednesday project time or elective time at the Bergen County Academies. The project is open to all students in their Junior year. However, enrolled students are primarily in the business and medical research programs.

Students work in one of the following groups, or departments, to develop, produce, and market a novel biotechnology product:

Research & Development Marketing Human Resources Finance & Strategy Manufacturing

Students work within the context of their own company. They are interviewed by other founders (students) for a position in the company, develop a product concept, determine if a market for the product exists, secure financing, develop a production plan, create a promotional campaign, and assess financial and operational risks.

Instructors will employ a project based teaching strategy throughout the project. They will help students to develop a foundation of knowledge then set up the context for the application of student knowledge.

II. Course Objectives

Course Objectives

The student will be able to …

NJCCCS

Standard and Strand

Distinguish between essential and nonessential information, identifying the use of proper references and propaganda techniques where present.

3.1 G 9

Select appropriate electronic media for research and evaluate the quality of the information received.

3.1 H 1

1

Analyze and revise writing to improve style, focus and organization, coherence, clarity of thought, sophisticated word choice and sentence variety, and subtlety of meaning.

3.2 A 3

Review and edit work for spelling, usage, clarity, and fluency.

3.2 A 4

Use a scoring rubric to evaluate and improve own writing and the writing of others.

3.2 A 6

Reflect on own writing and establish goals for growth and improvement.

3.2 A 7

Employ relevant graphics to support a central idea (e.g., charts, graphic organizers, pictures, computer-generated presentation).

3.2 B 10

Exclude extraneous details, repetitious ideas, and inconsistencies to improve writing.

3.2 C 5

Compile and synthesize information for everyday and workplace purposes, such as job applications, resumes, business letters, and college applications.

3.2 D 6

Assume leadership roles in student-directed discussions, projects, and forums.

3.3 A 3

Summarize and evaluate tentative conclusions and take the initiative in moving discussions to the next stage.

3.3 A 4

Ask prepared and follow-up questions in interviews and other discussions.

3.3 B 1

Extend peer contributions by elaboration and illustration.

3.3 B 2

Analyze, evaluate, and modify group processes. 3.3 B 3

Respond to audience questions by providing clarification, illustration, definition, and elaboration.

3.3 B 6

Participate actively in panel discussions, symposiums, and/or business meeting formats (e.g., explore a question and consider perspectives).

3.3 B 7

2

Speak for a variety of purposes (e.g., persuasion, information, entertainment, literary interpretation, dramatization, personal expression).

3.3 D 1

Use a variety of organizational strategies (e.g., focusing idea, attention getters, clinchers, repetition, transition words).

3.3 D 2

Demonstrate effective delivery strategies (e.g., eye contact, body language, volume, intonation, articulation) when speaking.

3.3 D 3

Edit drafts of speeches independently and in peer discussions.

3.3 D 4

Modify oral communications through sensing audience confusion, and make impromptu revisions in oral presentation (e.g., summarizing, restating, adding illustrations/details).

3.3 D 5

Use a rubric to self-assess and improve oral presentations.

3.3 D 6

Explore and reflect on ideas while hearing and focusing attentively.

3.4 A 1

Listen to summarize, make judgments, and evaluate.

3.4 B 1

Evaluate the use of data in real-world contexts. - Accuracy and reasonableness of conclusions drawn - Bias in conclusions drawn (e.g., influence of how data is displayed) - Statistical claims based on sampling

4.4 A 2

Apply mathematics in practical situations and in other disciplines.

4.5 C 4

Use technology to gather, analyze, and communicate mathematical information.

4.5 F 1

Use computer spreadsheets, software, and graphing utilities to organize and display quantitative information (cf. workplace readiness standard 8.4-D).

4.5 F 2

When making decisions, evaluate conclusions, weigh evidence, and recognize that arguments may not have equal merit.

5.1 A 1

3

Assess the risks and benefits associated with alternative solutions.

5.1 A 2

Engage in collaboration, peer review, and accurate reporting of findings.

5.1 A 3

Select and use appropriate instrumentation to design and conduct investigations.

5.1 B 1

Show that experimental results can lead to new

questions and further investigations.

5.1 B 2

Understand, evaluate and practice safe

procedures for conducting science investigations.

5.1 C 1

Relate disease in humans and other organisms

to infections or intrinsic failures of system.

5.5 A 4

Discuss how global interconnections can have both positive and negative consequences (e.g., international companies, transfer of jobs to foreign plants, international security and access to transportation).

6.2 E 5

Compare and contrast common social and behavioral practices in various cultures (e.g., birth, marriage, death, gender issues, family structure, health issues).

6.2 E 10

Analyze the impact of communication networks, technology, transportation, and international business on global issues.

6.2 E 12

Identify entrepreneurs in the community and describe the risks and rewards of starting a new business.

6.5 A 4

Create documents including a resume and a business letter using professional format.

8.1 A 2

Construct a spreadsheet, enter data, use mathematical or logical functions to manipulate and process data, generate charts and graphs, and interpret the results.

8.1 A 3

Produce and edit page layouts in different 8.1 A 6

4

formats using desktop publishing and graphics

software.

Develop a document or file for inclusion into a

website or web page.

8.1 A 7

Select and use specialized databases for advanced research to solve real world problems.

8.1 B 5

Identify new technologies and other organizational tools to use in personal, home, and/or work environments for information retrieval, entry, and presentation.

8.1 B 6

Evaluate information sources for accuracy, relevance, and appropriateness.

8.1 B 7

Compose, send, and organize e-mail messages with and without attachments.

8.1 B 8

Create and manipulate information, independently and/or collaboratively, to solve problems and design and develop products.

8.1 B 9

Integrate new information into an existing knowledge base and communicate the results in a project or presentation.

8.1 B 12

Explain how technological development is affected by competition through a variety of management activities associated with planning, organizing, and controlling the enterprise.

8.2 A 2

Analyze the factors that influence design of products, systems, and environments.

8.2 C 2

Assess personal qualities that are needed to obtain and retain a job related to career clusters.

9.1 B 1

Demonstrate teamwork and leadership skills that include student participation in real world applications of career and technical education skills.

9.1 B 5

Participate in a structured learning experience that demonstrates interpersonal communication, teamwork, and leadership skills.

Additional technical education progress indicator 1

5

Participate in simulated industry assessments, when and where appropriate.

Additional technical education progress indicator 2

Prepare industry-specific technical reports/projects that incorporate graphic aids, when and where appropriate.

Additional technical education progress indicator 3

6

III. Course Content Outline

All students in the project will cover the following topics:

1) Biotechnology industrya) Origination of industryb) Overview of major accomplishments in the industryc) Biotechnology applications

i) Drugs and vaccinesii) Diagnostic testsiii) Food industryiv) Environmental productsv) Criminal investigationvi) Forensic medicine

d) Regulatory environmente) Industry size

i) Market capitalizationii) Employmentiii) Investment in biotechnology companies

f) Bioethicsi) Stem cellsii) Cloningiii) Global healthiv) Confidentialityv) Animal subjectsvi) Human subjects

g) Future of the industryi) Growth forecastsii) Industry trends

2) Describe how a business organization worksa) Definition of businessb) Definition of profitc) Mission statement

i) Definition ii) Purposeiii) Components

d) Goalsi) Definition ii) Purposeiii) Relationship to mission statement

e) Objectivesi) Definition ii) Purposeiii) SMART objectivesiv) Relationship to goals

f) Plans i) Defineii) Describe why planning is importantiii) Relationship to objectives

g) Importance of roles

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h) Structure of a businessi) Overview of department functions

(1) Human resources(2) Marketing(3) Finance and Accounting(4) Research & Development(5) Manufacturing

i) Entrepreneurshipi) Define entrepreneurship ii) Describe the risks and rewards of entrepreneurship

j) Business plani) Purposes of the business planii) Overview of components

(1) Product(s)(a) Description(b) Product benefits(c) Competing products

(2) Organizational plan(a) Type of business entity(b) Mission and values(c) Resumes of founders(d) Organizational structure(e) Recruiting and hiring strategy

(3) Strategic analysis(a) SWOT analysis(b) Analysis of competitors

(4) Marketing strategy(a) Pricing(b) Sales forecasting(c) Promotion(d) Distribution

(5) Production plan(a) Production policies(b) Plant layout and design(c) Production capacity

(6) Financial plan(a) Financial ratios(b) Break-even point(c) Capital needs analysis(d) Pro-forma financial statements

(7) Business writingk) Enterprise resource planning systems (ERP)

i) Brief overview of the evolution of ERP systems(1) Mainframes(2) Departmentalized systems(3) Centralized databases

ii) Purposes of enterprise resource planning(1) Facilitate business processes(2) Integration

l) Presentation skillsi) Preparation

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ii) Visual aidsiii) Connection with audience

(1) Eye contact(2) Pace

Students focusing in Human Resources will cover the following additional topics:

1) Human resources as a sustainable competitive advantage2) Organizational structure

a) Divisional structureb) Functional structurec) Matrix structured) Hybrid structuree) Create an organizational structure in SAP

3) Recruiting and hiring a) Trends in recruiting and hiring

i) Using Staffing Requirements Planning(1) Linking recruiting to business strategy

ii) Systemizing the hiring processiii) Increased specialization in the recruiting teamiv) Holding recruiters accountable for employee retention and development

b) Using the “Strategic Staffing” approach to plan staffingc) Construct a hiring system

i) Creating a recruiting strategyii) Writing a job descriptioniii) Writing a job advertisementiv) Selecting a medium for advertising openings

(1) Internet(2) Newspaper(3) Trade publications(4) Campus recruiting(5) Job fairs

v) Interviewing(1) Goal of the interviewer(2) Types of interviews

(a) Traditional(b) Behavioral

(3) Laws governing interview practices and questionsvi) Candidate evaluationvii) Effective strategies for presenting a job offerviii) Negotiation

d) Managing recruiting and hiring using SAP4) Benefits and compensation strategy

a) Determining salary for a specified positionb) Create a compensation package that is attractive to prospective employees

and meets the company’s goalsc) Determine the cost of a complete compensation package

5) Creating an employee orientation program6) Establishing corporate culture

a) Develop effective strategies to deal with the growing conflict between work and family responsibilities

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b) Define employee recognition programsc) Construct an effective employee discipline procedured) Establish human resources policies

7) Training and career managementa) Creating an employee evaluation systemb) Designing professional development plansc) Using SAP to identify employees for promotions

8) Lawa) Equal employment opportunityb) Sexual harassment c) Laws governing hiring and firingd) Articulate strategies for protecting a company against wrongful discharge

action

Students focusing in Marketing will cover the following additional topics:

1) Producta) Describe product specificationsb) Identify product benefits

2) Defining the target market a) Geographic characteristics b) Demographic characteristicsc) Psychographic characteristicsd) Market sizee) Growth forecast

3) Market segmentationa) Segmentation of needsb) Factors that segment prospects

4) Product positioninga) Competitive analysis

i) Identifying competitorsii) Describe how your product is different from competitors’ iii) Determine prices of competitors’ products

b) Describe how you want your target market to perceive your product5) Pricing

a) Expensesi) Development expensesii) Cost of goodsiii) Overhead costsiv) Markup

b) Quantifying the value the product generates for the consumerc) Impact of sales volume on product price

6) Sales forecastinga) Define demandb) Determine market demandc) Quantify market shared) Determine company demande) Estimating future demand

i) Macroeconomic forecastii) Industry sales forecast

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iii) Company sales forecast7) Branding

a) Define branding b) Articulate the purpose of brandingc) Examples of successful branding initiatives

i) Coca-colaii) Apple

d) Creating a corporate identityi) Creating a company logoii) Creating a Web presenceiii) Creating a brand management plan

8) Sales strategya) Define the sales process b) Identify the steps in the sales processc) Describe the sales strategyd) Managing the sales process using SAP

i) Track customer informationii) Credit managementiii) Taking a sales orderiv) Delivering the productv) Accounting for sales

(1) Recording accounts receivable(2) Recording revenue(3) Impact on the financial statements

vi) Customer billingvii) Payment processing

(1) Match payment to open receivable(2) Close the receivable(3) Record cash(4) Impact on the financial statements

viii) Integration with other modules9) Promotional strategy

a) Defining promotional objectivesb) Creating a messagec) Advertising

i) Selecting advertising mediums(1) Pros and cons associated with various mediums

(a) Television(b) Print(c) Internet (d) Direct advertising

(2) Creating advertisements(3) Television

(a) Creating a storyboard(b) Creating and adhering to a budget(c) Casting(d) Pre-filming preparations(e) Filming (f) Video editing

ii) Print(1) Elements of design

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(2) Page layout (a) Creating an advertisement in Adobe InDesign

(i) Creating type(ii) Importing pictures(iii) Creating logos

iii) Internet(1) Considerations when designing for the Web(2) Create an Internet advertisement

iv) Direct advertising(1) Databases

(a) Define a database(b) Articulate the purpose of a database(c) Design a simple database to track customer information

(2) Use a database for variable data printingd) Sales promotions

i) Objectives of sales promotionsii) Types of sales promotions

(1) Samples(2) Loyalty programs(3) Rebates

iii) Create a promotional programe) Public relations

i) Role of public relationsii) Skills required for public relationsiii) Public information

(1) Review examples of public information presented by public relations specialists

(2) Prepare samples of public information releasesiv) Customer relations

(1) Define the role of public relations specialists in consumer relations(2) Prepare customer relations policies

10)Distribution a) Indentify available channels

i) Direct sellingii) E-commerceiii) Wholesale outletsiv) Retail outlets

b) Select a distribution channel(s) based on company objectives

Students focusing in Strategy and Finance will cover the following additional topics:

1) Create a mission statement2) Perform a SWOT analysis

a) Strengthsb) Weaknessesc) Opportunitiesd) Threats

3) Selecting a business entity a) Pros and cons of various forms of businesses

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i) Proprietorshipsii) Partnershipsiii) Corporations

b) Select a business entity based on company objectives4) Selecting a business model

a) Pros and cons of various business modelsi) Licensingii) Outsourcingiii) In-house manufacturing

b) Select a business model based on company objectives5) Create a capital needs analysis

i) Cost assessment(1) Development costs(2) Cost of goods(3) Overhead costs

b) Cash flows from operationsc) Cash flows from investingd) Calculate funding requirements

6) Sources of fundinga) Venture capitalb) Private investorsc) Loans from financial institutionsd) Initial public offeringe) Government and charitable funding

7) Budgetinga) Purpose of planningb) Budgeting processc) Variance analysisd) Controlling

8) Using SAP for budgeting and controllinga) Creating a planb) Assigning financial transactions to cost centers

9) Financial statementsa) Pro-forma income statementb) Pro-forma statement of cash flows

10) Perform break-even analysis11) Calculate financial ratios

a) Liquidity ratiosi) Current ratioii) Quick ratioiii) Cash ratio

b) Financial leverage ratiosi) Debt ratioii) Debt to equity ratio

c) Profitability ratiosi) Gross profit marginii) Return on assets

d) Return on equity12) Risk assessment

a) Financial risksb) Operational risks

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c) Legal risksd) Building product awareness

Students focusing in Research & Development and Manufacturing will cover the following additional topics:

 1) Human biology

a) Disease, deformity, and agingb) Animal models of human diseasec) What is unique to humans?

2) Design processa) Philosophy of medicineb) Ethicsc) Good laboratory practices (GLP)d) Where to begin

3) First generation producta) Do you have a potential product?b) Animal testingc) Dealing with publicity

4) Clinical trialsa) The three phases of a clinical trial

i) Safetyii) Efficacyiii) Side effects

b) Recruitment c) Inclusion and exclusion criteria

5) Partneringa) The cost of a clinical trialb) Partnering models

6) Data managementa) Securityb) Record keepingc) Legalities

7) IND processa) The role of the FDA

i) Historyii) Harmonization

b) Requesting permission to perform a clinical trialc) Data the FDA will and will not acceptd) What to do if the FDA says “No”

8) FDA regulationsa) Good Manufacturing Practicesb) Record keeping for manufacturing

9) FDA compliancea) The FDA audit processb) Surviving an FDA auditc) The true cost of non-compliance

10)Internal auditsa) Getting ready for the FDAb) Maintaining control of samples and data

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c) Receiving, storage and quarantine11)Plant layout and design

a) Space and peoplei) Can the staff perform the job?ii) The dossier

b) Designing the plant to do the jobc) Clean room production

i) Class 10,100 and 10,000 spaceii) HEPA filters

d) Routine maintenancee) Gowning

i) Smokersii) Makeup and jewelry

f) Differential pressurization12)Production

a) Standard operating procedures (SOPs)b) The lot numberc) Raw materialsd) Specificationse) The production Manager

13)Wastea) How to dispose of wasteb) Flow of waste through the facility

i) “Clean side/dirty side”c) Degowningd) Decontamination of biological waste

14)Personnel flowa) Flow of personnel through the facilityb) Keeping personnel safe from biological productsc) Keeping biological products safe from personnel

15)Special considerationsa) Live biologicalsb) Vaccinesc) Stem Cellsd) Future medicines

16)Using SAP to manage logisticsa) Definitionb) Importancec) Trends

i) Globalizationii) Technologyiii) Outsourcing

d) Organizational datae) Plantsf) Storage locationsa) Materials requirements planning

ii) Inputsiii) Outputs

 

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IV. Course Assessment

Assessments for all students in the project:

  Assessment 1

Assessment 2

Outcomes Assessed

3.2 B 10, 3.3 A 3, 3.3 A 4, 3.3 B 2, 3.3 B 3, 3.3 B 6, 3.3 B 7, 3.3 D 1,

3.3 D 5, 3.4 B 1, 4.4 A 2, 5.1 A 1, 5.1 A 2, 5.1 A 3, 8.1 B 8, 8.1 B 12,

9.1 B 5, additional technical education progress

indicator 1

3.1 H 1, 3.2 A 3, 3.2 A 4, 3.2 A 6, 3.2 A 7, 3.2 B 10, 3.2 C 5, 3.2 D 6, 3.3 A3, 3.3 B 6, 3.3 B 7, 3.3 D 1, 3.3 D 2, 3.3 D 4, 3.3 D 5, 3.3 D 6, 3.4 A 1, 8.1 B 12

additional technical education progress

indicators 1, 2, and 3

ContentCovered

Communication of key findings /

Collaboration on

Interdepartmental Issues

Components of the

business plan

AssessmentFormat

Mini-presentations

/ emails / or memos

Project / Presentation

Percentage Weight of

Overall Assessment

20% 20%

TimeAssessed

Throughout the project

At project culmination

16

Assessments for students in Human Resources:

  Assessment 1

Assessment 2

Assessment 3

Assessment 4

Assessment 5

Assessment 6

Outcomes Assessed

3.2 B 10; 5.1 A 2;

additional technical education progress

indicator #3

3.3 B 1, 3.23 D 6, 3.3 B 7, 3.4 A 1, 3.4 B

1, 9.1 B 1

3.2 D 6; 8.1 B 5, 8.1 B 6

3.3 B 3, 3.3 B 7

3.3 B 3, 3.3 B 7

5.1 A 1, 8.1 B 7

ContentCovered

Designing organizational

structure

Interview and candidate evaluation

Construct a hiring system

Create a compensation

package

Create career management

tools

Law pertaining to

human resources

AssessmentFormat

Project / Diagram

Interview/Evaluation

notes / Teacher

Observation

Project / Presentation

Project Project Presentation

Percentage Weight of

Overall Assessment

5% 15% 10% 10% 10% 10%

TimeAssessed

Upon completion of

5% of the project

Upon completion of

15% of the project

Upon completion of

30% of the project

Upon completion of

60% of the project

Upon completion of

85% of the project

At project culmination

17

Assessments for students in Marketing:

  Assessment 1

Assessment 2

Assessment 3

Assessment 4

Assessment 5

Assessment 6

Outcomes Assessed

6.2 E 10, 8.2 C 2

8.2 C 2, 3.3 B 7, 3.3 A 3, 3.3

A 4

4.5 C 4, 3.3 B 7, 3.3 A 3, 3.3

A 4

4.5 C 4, 4.5 F 2

3.4 A 1, 3.3 B 7, 3.3 A 3, 3.3

A 4

8.1 B 6, 3.3 B 7, 3.3 A 3, 3.3

A 4

ContentCovered

Target market definition/mar

ket segmentation

Product description: specifications, benefits, positioning

Pricing Sales forecast

Branding & promotional

strategy

Create advertisement

s

AssessmentFormat

Project Project Project Project Project Project

Percentage Weight of

Overall Assessment

5% 5% 5% 5% 10% 10%

MonthAssessed

Upon completion of

5% of the project

Upon completion of

10% of the project

Upon completion of

30% of the project

Upon completion of

40% of the project

Upon completion of

60% of the project

Upon completion of

80% of the project

  Assessment 7

Assessment 8

Outcomes Assessed

3.4 A 1, 3.3 B 7, 3.3 A 3, 3.3 A 4

3.4 A 1, 3.3 B 7, 3.3 A 3, 3.3 A 4

ContentCovered

Public Relations

Select a distribution strategy

AssessmentFormat

Project Project

Percentage Weight of

Overall Assessment

10% 10%

MonthAssessed

Upon completion of

90% of the project

At project culmination

18

Assessments for students in Finance and Strategy:

  Assessment 1

Assessment 2

Assessment 3

Assessment 4

Assessment 5

Assessment 6

Outcomes Assessed

3.3 B 7, 3.3 A 3, 3.3 A 4, 3.4

A 1

3.3 B 7 3.3 A 3 3.3 A 4 3.4 A 1 3.3 B 7

ContentCovered

Create a mission

statement

Perform SWOT

analysis

Select a business

entity

Select a business

model

Create capital needs

analysis

Identify sources of

funding

AssessmentFormat

Project Project Project Project Project Project

Percentage Weight of

Overall Assessment

5% 5% 5% 10% 10% 5%

MonthAssessed

Upon completion of

5% of the project

Upon completion of

10% of the project

Upon completion of

30% of the project

Upon completion of

40% of the project

Upon completion of

60% of the project

Upon completion of

80% of the project

  Assessment 7

Assessment 8

Assessment 9

Outcomes Assessed

3.3 B 7, 3.3 A 3, 3.3 A 4, 3.4 A 1, 4.5 C 4,

4.5 F

24.5 C 4, 4.5 F 1, 4.5 F 2

3.3 B 7, 3.3 A 3, 3.3 A 4, 3.4

A 1

ContentCovered

Create and manage a

budget

Financial ratios

Risk assessment

AssessmentFormat

Project Project Project

Percentage Weight of

Overall Assessment

10% 5% 5%

MonthAssessed

19

Assessments for students in Research & Development and Manufacturing:

  Assessment 1

Assessment 2

Assessment 3

Assessment 4

Assessment 5

Assessment 6

Outcomes Assessed

8.2 A 2, 8.2 C 2

5.1 B 1, 5.1 B 2

5.1 B 15.1 B 2, 5.1 C 1

5.1 C 1 5.1 C 1 8.2 A 2, 8.2 C 2, 5.2 C 1

ContentCovered

Design process

First generation

product

Clinical trials FDA Regulations

Audits Plant layout and design

AssessmentFormat

Teacher observation

Project Project Project Project Project

Percentage Weight of

Overall Assessment

5% 10% 10% 10% 5% 10%

MonthAssessed

Throughout the first half

of the project

Upon completion of

30% of the project

Upon completion of

50% of the project

Upon completion of

60% of the project

Upon completion of

70% of the project

Upon completion of

90% of the project

  Assessment 7

Outcomes Assessed

8.2 A 2, 8.2 C 2

ContentCovered

Production plan

AssessmentFormat

Project

Percentage Weight of

Overall Assessment

10%

MonthAssessed

At project culmination

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V. Resources

Selected business resources:

http://www.businessplans.org/businessplans.htmlhttp://www.sba.gov/smallbusinessplanner/index.htmlhttp://www.tutor2u.net/revision_notes_marketing.asphttp://www.tutor2u.net/default2.asp?tree=2253http://money.howstuffworks.com/market-research.htm/printablehttp://money.howstuffworks.com/marketing-plan.htm/printablehttp://www.tutor2u.net/business/marketing/brands_introduction.asphttp://www.tutor2u.net/business/marketing/brands_names.asphttp://www.tutor2u.net/business/marketing/brands_building_brands.asphttp://www.tutor2u.net/business/marketing/brands_extension_stretching.asphttp://www.tutor2u.net/business/marketing/brands_positioning.asphttp://www.tutor2u.net/business/marketing/brands_types.asphttp://money.howstuffworks.com/biz-identity.htm/printablehttp://money.howstuffworks.com/product-placement.htm/printablehttp://money.howstuffworks.com/sales-technique.htm/printablehttp://money.howstuffworks.com/web-advertising.htm/printablehttp://www.tutor2u.net/revision_notes_strategy.asp

http://money.howstuffworks.com/operations.htm/printable

http://money.howstuffworks.com/patent.htm/printablehttp://money.howstuffworks.com/biz-structure.htm/printablehttp://www.tutor2u.net/revision_notes_people.asp

http://www.tutor2u.net/revision_notes_accounting.asp

http://money.howstuffworks.com/accounting.htm/printablehttp://www.tutor2u.net/business/production/break_even.htmhttp://www.tutor2u.net/revision_notes_production.asp

http://www.marketingteacher.com/powerpoint/b.marketing%20planning%202.ppthttp://www.marketingteacher.com/powerpoint/c.MKIS%20and%20MR%203.ppthttp://www.marketingteacher.com/powerpoint/d.The%20Marketing%20Environment%20and%20Competitor%20Analysis%204.ppthttp://www.marketingteacher.com/powerpoint/e.Buyer%20Behaviour%205.ppthttp://www.marketingteacher.com/powerpoint/f.Strategic%20development%206.ppthttp://www.marketingteacher.com/powerpoint/g.Product%20Decision%207.ppthttp://www.marketingteacher.com/powerpoint/h.Pricing%20Decisions%208.ppthttp://www.marketingteacher.com/powerpoint/i.Channel%20and%20Distribution%20Tactics%209.ppthttp://www.marketingteacher.com/powerpoint/j.Promotions%20Decisons%2010.ppthttp://www.marketingteacher.com/powerpoint/k.Implementation%2011.ppt

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VI. Methodology

1. Role playing: Students will take on the role of an entrepreneur in the biotechnology industry specializing in one of the following areas: Research & Development, Human Resources, Finance & Strategy, Marketing, or Manufacturing.

2. Projects: Instructors will employ a project based teaching strategy throughout the project. They will help students to develop a foundation of knowledge then set up the context for the application of student knowledge.

3. Industry experts/guest speakers: industry experts will be asked to share their own knowledge with our students and most importantly, give students feedback that they will use to improve their work.

4. Simulations: Students will use SAP, the world’s leading enterprise resource planning system to simulate business processes.

5. Class discussion: In small groups or as a class, students will use class discussion to express opinions and ideas, make significant connections, clear up misunderstandings, or relate topics to personal experience or current events.

6. Examples and models: Examples and models of project deliverables will be used.

7. Group work: Students will be divided into groups to accomplish a specific task.

8. Presentations: Individual or group presentations involving research and demonstration to the class and/or instructor.

9. Learning packets: Students will use a collection of resources (primarily online) to build a foundation of knowledge in a specific area.

10. Brainstorming: Students will brainstorm to generate ideas for projects and to discover what they know and do not know about a given topic.

11. Student knowledge transfer: Students will be asked to learn a given process, topic or complete a portion of a project. They will communicate their knowledge to the rest of the class.

12. Lecture: This method will be used sparingly. When lectures are necessary, they e will be a brief formal verbal presentations of new topics and background information pertinent to specific topics.

VII. Connectivity

Biotechnology is a rapidly growing and exciting field, especially in New Jersey. Opportunities for our students in this area will be rewarding and plentiful.

There is a need for researchers to focus their efforts on products which the market demands. This project teaches our medical research students to think of the market when deciding which projects to pursue. Students learn which factors will determine if their product will be brought to market including product benefits, the size of the market, and the costs of development and production.

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This project will open our business students’ minds to the opportunities in the biotechnology industry. It also allows them an opportunity to apply their knowledge base from many different business courses.

The Bergen County Academies will partner with the New Jersey Economic Development Authority and Rutgers University to bring many industry experts into the classroom. These industry experts will be asked to share their own knowledge with our students and most importantly, give students feedback that they will use to improve their work.

Industry standard technologies will be utilized including our state of the art research lab and the world’s leading enterprise resource planning system, SAP.

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