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Raleigh/Non-profit workshop: WaterPartners Village: Coordinating multiple social networks into a single awareness campaign. Featuring: Chris Shigas and Chelsea Cullen (French/West/Vaughan)
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Case Study: WaterPartners Village
Council of Public Relations Firms2.19.09
PUBLIC RELATIONS STRATEGIC BRAND CONSULTING ADVERTISING e·MERGING MEDIA
Media Relations
- Generated more than 13 million media impressions and over $529,000 in PR value
- Doubled traffic to water.org compared to World Water Day 2007 and achieved the highest ever visitors to the Web site
- Almost 700,000 views – driving traffic to www.water.org, where 83 percent of the visitors were new
- WaterPartners is currently building new relationships with the PepsiCo Foundation, The Bill and Melinda Gates Foundation, the Clinton Global Initiative and the ONEXONE Foundation – and in 2008, received grants totaling $5.1 million
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