Case Study: WaterPartners Village

Council of Public Relations Firms2.19.09

PUBLIC RELATIONS STRATEGIC BRAND CONSULTING ADVERTISING e·MERGING MEDIA

Media Relations

- Generated more than 13 million media impressions and over $529,000 in PR value

- Doubled traffic to water.org compared to World Water Day 2007 and achieved the highest ever visitors to the Web site

- Almost 700,000 views – driving traffic to www.water.org, where 83 percent of the visitors were new

- WaterPartners is currently building new relationships with the PepsiCo Foundation, The Bill and Melinda Gates Foundation, the Clinton Global Initiative and the ONEXONE Foundation – and in 2008, received grants totaling $5.1 million