Questioneering

Intelligence Gathering, the I.B.O. Methodology, Questioneering and the

JBEngine

Presented by: Jacob Bar

Questioneering

6 - 7 December 2010Barcelona

The Intelligence By Objectives (I.B.O) methodology is laser focused for efficiently and effectively finding only targeted information which is needed for attaining specific, well-defined goals or resolving specific problems.

From any given objective to achieve, or problem to solve, we should derive the:

Relevant questions.

Query

Send the query to find the answers

Keywords

The Faculty of chemistry, Brno University of Technology Objectives Are:

1. To capture a large enough market for the: PUR Foam

2. To find a licensee, preferably an international strategic partner

2. Who are the potential strategic partners for PUR Foam

The Questions

1. What is the market size for PUR Foam

3. Who are the top decesion makers and how to contact

Building queries from questions

Query = The search sentence

Core Keyword Satellite Keywords

Appropriate Keywords

PUR Foam Market Size+

Query Language (syntax)

Search operators+ +

Creating a good query is like cooking of tasty meal

The Query ingredients (components)

Querying ingredients:

Domain Expertise and Familiarity

Query Language (syntax)

Core Keyword

Satellite Keywords

Appropriate Keywords

+

Search operators

+

Searching Experience

+

+

Creativity & Imagination

+

Core keywords

"PUR foam OR foams"

"specialty foam OR foams“

"polyurethane foam OR foams"

Appropriate Keywords Selection

Satellite Keywords Definition

• Profitability • Costs• Pricing Information • Business Model• Value Chain• Market Size• Market Needs • Killer Applications• Competing / Existing technologies• Competing / Existing Products• Potential Buyers OR Strategic Partners

Appropriate Keywords Selection

Satellite Keywords Definition

(application OR applications)

(product OR products)

(Use OR uses OR usage)

(customers OR clients OR Clientele)

(“killer application” OR ”killer applications”)

(Solution OR solutions)

Questions?

Querying ingredients and the JBEngine:

Domain Expertise and Familiarity

Query Language (syntax)

Search operators Searching Experience

Creativity & Imagination

Partially embedded within the JBEngine

Core Keyword

Satellite Keywords

Appropriate Keywords

Finding the keywords using the JBEngine

+

Who Makes it ?Competing / Existing Products

Technology Finder, Patents Finder Competing / Existing technologies

Value Chain Finder Value Chain

Business Model Finder Business Model

Price Information Finder Finder Pricing Information

Costs Finder Costs

Profitability Finder Profitability

Presented by the JBEngine Formula:

The Keyword

Selected JBEngine Formulas

Competing / Existing Products Existing Products Finder

Connections Finder

What is this company looking for ?

Company Problems Finder

Market Size Finder Market Size

Product/Technology applications Finder

Killer Applications

Needs Finder Market Needs

Managers Finder

Strategic Partner Finder

Big Players FinderPotential Buyers OR Strategic Partners

Presented by the JBEngine Formula:

The Keyword

Selected JBEngine Formulas

Using The JBEngine To Find The Answers