PursuitOverview8.25.09

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People-Centric Innovation

Our approach to business, marketing and communications.

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marketing innovationbusiness optimization

research & insight

Entrepreneur

Journalist

Leader

Ice Cream Aficionado

Tinkerer

Strategist

Tech Geek

Tired Dad

Marketer

Digital Guru

CS(mile)O

Designer

Innovator

Cultural Observer

Loiterer

Philosophy

communications

products technologies

Marketing activities are siloed.

Communications start with people.

Listening and observing.

Making Connections.

Without the context of how people live their lives, interact with others and make decisions relevant to you, can you really connect?

Everyone picks a path.

With deeper insights into people’s emotions

Exploring emotional, social and behavioral drivers of people. Understanding the interactions, interests and motivating factors that inspire to take action.

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Bottom-up insights that move ongoing relationships

Create demand by differentiating yourself. Generate loyalty by servicing those who come to you. Build relationships by joining the genuine pursuit of others.

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Social context, media & lifestyle behaviors

sDigging to understand how different target groups communicate, live, play and interactwith one another. Media behaviors, interests, social technologies and environments.

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Discovery + Metrics

INVENTORYDefine your business goals, competitive dynamics and available marketing channels and resources

OBSERVEMap the customer journey in relation to your category, products/services, brand and specific marketing channel(s) via innovative research methods

ARCHITECTWe’ll map findings across the customer journey and develop media and message pathways to connect with your most important stakeholders over time (right place, right time, right message)

CONCEPT & CO-CREATEIdeate (across your enterprise and with your customers) optimal solutions to deliver on the specific needs identified across specific phases of the journey using facilitation techniques and software

ALIGN AND EVALUATE (ROI Framework)Define the metrics to track progress based on overall business goals, customer outcomes and specific communication “jobs” assigned to each tactic deployed across the journey

OPTIMIZE (Agent-Based Simulation)Measure ROI and simulate what-if scenarios for new/innovative ideas using a virtual marketplace of cost experiencing the journey