Public apology: 7 counterproductive behaviors

7 Counterproductive Behaviors

Public Apology:

Counterproductive Behavior #1:

or

"After the game, I went into the dressing room and told them, 'Forgive me. This doesn't change anything, but sorry everyone. But to him I can't. Never, never. It would be to dishonor me.... I'd rather die."

Former French soccer player,

Zinedine Zidane

Counterproductive Behavior #2:

Sorry

I am not

"I've received many e-mails over the past 24 hours from employees expressing disappointment, frustration, and downright anger about yesterday's announcement of personal information belonging to thousands of employees and retirees being on a stolen computer. I'm just as disappointed as you are about it. "

Boeing CEO, Jim McNerney

Counterproductive Behavior #3:

Too LittleToo Late

Tiger Woods“I want to say to each of you, simply, and directly, I am deeply sorry for my irresponsible and selfish behavior I engaged in.”

Counterproductive Behavior #4:

I’m Sorry,

but...

“Back then it was a different culture. It was very loose. I was young. I was stupid. I was naïve.... I did take a banned substance, and for that I am very sorry and deeply regretful.”

A-Rod

Counterproductive Behavior #5:

I’m Sorry,

if...

“I regret having made such remarks, and that if I had known beforehand the full harm and hurt....I would not have made them…..”

Bishop Richard Williamson

Counterproductive Behavior #6:

Half apology

KFC “…we are really sorry for the inconvenience and we thank you for understanding.”

Counterproductive Behavior #7:

Repeated

Repeated Repeated

Apology

February, 2009

“ I engaged in behavior which was regrettable and demonstrated bad judgment. I’m 23 years old and despite the successes I’ve had in the pool, I acted in a youthful and inappropriate way.... For this, I am sorry. I promise my fans and the public it will not happen again.”

November, 2004

“ I made a mistake. Getting in a car with anything to drink is wrong, dangerous and unacceptable. I'm 19 but was taught no matter how old you are, you should always take responsibility for your actions, which I will do."

Michael Phelps

Oxana Trushoxanatrush@logosconsulting.net

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