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DUTY
POWER
RESPONSIBILITY
DUTY IS NOT PURPOSE
NOBLESSE OBLIGE
“Tis ours, the dignity they give to grace The first in valour as the first in place”
1. COMMERCIAL
“We sell or else” David Ogilvy
2. SOCIAL
FIRST DO NO HARM
SocialINCLUSION
“White guys talking to other white guys about white guys”
“It’s only when we can all play that we will know how
good we can be”
BY CATCHWINNING CREATES CASUALTIES
3. POLITICAL
“Changing the world is the only fit job for a grown man”
PROGRESSIVE
PURPOSE
STRAGGLERS
NEW NORMAL
ACCEPTING OUR DUTY
PROGRESS OBLIGE
THANK YOU
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