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The Digital Natives
As you have never seen them!
To do what?
To have a
prospective laboratory
on young people
To increase your
knowledge of the Digital
Natives
To increase your market
share
To reinvent your
communication strategy to a smart target
7 spaces to explore the Digital Natives’ environment
HOME
LEASUREMEDIA
AD & BRANDS
SHOPPING
I AM
HOME – an example
FAMILY UNIT : HERITAGE & PERSONAL DEVELOPMENT
EQUIPEMENTMULTIMEDIAFOYER ET
PERSO
REPAS
computer
Products&brands
breakfastFAMILY
RELATIONSHIP
authority
Brothers & sisters
trust
parents
MP4
TV
tablet
compositiongrandparents confidence
structurede la
famille
nibbling
snack
beverage
Mobilephone
HOME
CADRE FAMILIAL : HERITAGE ET DÉVELOPPEMENT PERSONNEL
DESIGNED ANSWERS FOR YOUR NEEDS
The young and the e-commerce: facts and
myth
The girl and her
appearance: what is the
link ?
How to get crazy the
young people ?
What is the best digital strategy to reach my target ?
The fast food in food
usages?
What is the best brand to set up a good co-branding operation ?
Who are the
H&M’ clients ?Who doesn’t
like my brand?
To discover the SIMM-TGI Youth’s other side
The SIMM-TGI’s Youth other side
To let you into a secret
Sample : 4409 11-24 years old people in France
Survey 100% online conducted
A release every 6 months
an incentive (lottery) : 5 Ipad 2
2 questionnaires (around 35’) / 2 waves in 2 weeks
SIMM-TGI Youth is integrated in SIMM-TGI. Thanks a set of common questions, we are able to make some analysis on 11-99 years old people.
The Digital Natives
As you have never seen them!
Contact : Catherine.ducerf@kantarmedia.com Tel: 00.33(0)1.47.67.17.74
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