The Digital Natives

As you have never seen them!

To do what?

To have a

prospective laboratory

on young people

To increase your

knowledge of the Digital

Natives

To increase your market

share

To reinvent your

communication strategy to a smart target

7 spaces to explore the Digital Natives’ environment

HOME

LEASUREMEDIA

AD & BRANDS

SHOPPING

I AM

HOME – an example

FAMILY UNIT : HERITAGE & PERSONAL DEVELOPMENT

EQUIPEMENTMULTIMEDIAFOYER ET

PERSO

REPAS

computer

Products&brands

breakfastFAMILY

RELATIONSHIP

authority

Brothers & sisters

trust

parents

MP4

TV

tablet

compositiongrandparents confidence

structurede la

famille

nibbling

snack

beverage

Mobilephone

HOME

CADRE FAMILIAL : HERITAGE ET DÉVELOPPEMENT PERSONNEL

DESIGNED ANSWERS FOR YOUR NEEDS

The young and the e-commerce: facts and

myth

The girl and her

appearance: what is the

link ?

How to get crazy the

young people ?

What is the best digital strategy to reach my target ?

The fast food in food

usages?

What is the best brand to set up a good co-branding operation ?

Who are the

H&M’ clients ?Who doesn’t

like my brand?

To discover the SIMM-TGI Youth’s other side

The SIMM-TGI’s Youth other side

To let you into a secret

Sample : 4409 11-24 years old people in France

Survey 100% online conducted

A release every 6 months

an incentive (lottery) : 5 Ipad 2

2 questionnaires (around 35’) / 2 waves in 2 weeks

SIMM-TGI Youth is integrated in SIMM-TGI. Thanks a set of common questions, we are able to make some analysis on 11-99 years old people.

The Digital Natives

As you have never seen them!

Contact : Catherine.ducerf@kantarmedia.com Tel: 00.33(0)1.47.67.17.74