Presentation on Social Media & Engagor at UBA Belgium

“Actionable Insights for Social Media”

Who are we?

Mass media evolved from: one way push

Over bi-directional

To a roundabout

4 out of 5 internet users visits a social network

Sharing all kind of information

@aplusk has approx 6.800.000 Followers

Outcome can be catastrophic

The Coca-Cola Case Belgium, June ’99

Apple shares after CNN iReport reports heart

attack Steve Jobs

Belgian Queen Fabiola declared dead (3rd time)

“I, Akio Toyoda, deeply regret the inconvenience

and concern caused to our customers and others by

our recent recalls of multiple vehicle models across multiple regions.”

2008: United Airlines breaks the guitar of country star Dave Carroll

2010: Carroll releases the third song in the trilogy 2009: His YouTube protest hits 5.000.000 views in one month

You’re dead meat... Or are you?

Detect

MONITOR THE RAGERS

DON’T FEED THE TROLLS!

Correct False Information

And solve when caught trousers down

With an appropriate reply

Why?• Brand Awareness

– People Market your Brand– Build and Use your Followers– Boost Positive Conversations– Handle Negative Conversations

• Lead Generation– Indirect (SEO)– Direct

FREE?

HOW ?

Quick wins on Twitter!

Seed your Followers

Who To Follow?http://twitter.com/#!/who_to_follow

Manage Follower Ratiohttp://manageflitter.com/

Track Conversations

Join the Conversation

• Answer questions• Share the love• Generate Leads• Post interesting content• Use your Employees• BE HUMAN!

• Answer questions• Share the love• Generate Leads• Post interesting content• Use your Employees• BE HUMAN!

Engagor Social Dashboard

Demo Engagor Insights• View screencast at

http://www.youtube.com/watch?v=KBPLpZ_swbU

Contact• Me: http://twitter.com/folke

• Web: http://www.engagor.com

• Mail: info@engagor.com

• Social:http://twitter.com/engagor

http://www.facebook.com/pages/Engagor/110000735702314

http://www.youtube.com/user/EngagorInsights

http://www.linkedin.com/company/1073365