Presentation on Marketing of PAREPAL

PAREPAL

By:-M V V Rajesh Kumar

International School of Business & Media,

Bangalore

PRODUCT

SEGMENTATIONEducational institutes who want to be

unique.Educational Institutes who want to use

Technology.Educational Institutes who want the

involvement of parents at large scale.Parents who wants to track every

event which is happening in school or college.

TARGETINGThe USP of the product is that it

has not been introduced in the market, schools which want some uniqueness would prefer this product.

Involvement of parents is highly recommended by educational institutes, hence the product would be a hit among them.

POSITIONINGThe educational institutes would

be highly benefitted as the need of the hour is that the parents are connected with the schools.

Parents would be able to access information regarding their wards at their ease and would be updated at all times.

MARKETING STRATEGIES

SKIMMING PRICING FOR 1 YEAR AND PENETRATION AFTER ONE YEAR.

PERSONAL SELLING.

PROMOTIONPromote through newspaper’s, T

V ad’s, Online ad’s, Advertisements through holdings etc.

Promotions through sponsoring interschool’s and intercollege competitions.

Promoting at youth festivals, Tech Fests etc.

BREAK EVEN ANALYSISInternet Domain for 40 GB/year:

Rs. 10kSalaries for Staff/year: Rs. 12LRent and Other Expenses : Rs.

2.4LPromotions: Rs. 15LTotal investment : Rs. 29.50LSelling Price: Rs. 5000Selling for 590 students : 29.45L

FUTURE PLANS

Collaborating with Government for the Government schools.

Collaborating with global website companies and promote the product globally by building up the brand value.

Concentrating on schools which meant for middle class and upper middle class.

THANK YOU