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Present
Marketing on a Budget
August 9, 2013
Presented by: Steve Thomas
President of The Net Impact
About the speaker
Steve ThomasPresident, The Net ImpactVice President, UnidevPresident, American Marketing Association-St. LouisPresident, Missouri Venture Forum
With over 18 years of internet strategy experience, Steve is a nationally recognized speaker, author, and entrepreneur.
Contact me:Twitter: @TNIMANLinkedIn: www.linkedin.com/stevenrthomas
Times are changing…
Top Marketing Roadblocks
You have limited
Time/Staff
You have a limited budget
You think it’s hard to
compete with large companies
You are not tech savvy
The Cost of Marketing
Direct Mail $3500Billboards $2500Local Television Commercial $1500 +
Social Media FREE
Requires Investment
$
Time
Websites are critical
Approximately 85% of consumers search for local businesses online.
Only 63% of small businesses have a website.
Donut strategy
Blog
Directories
www.yourfirm.com
Youtube
Center of the Donut
SEO on a BudgetSEO (Search Engine Optimization) is the process of affecting the visibility of a website in a search engine’s natural and unpaid search results. The higher ranked and more frequently your site appear in search results, the more visitors you have.
Basic SEO content includes visible text, images, videos on your website and links from other sites.
Yes, keyword phrases count.
My Web Assets Need ToMy web assets need to:
Validate my business cardFree to $1,000 - Low cost means low traffic$1,000 to $8,000 –SEO and better positionOver $8,000 – Feature rich and flexible for SEO
Drive local traffic - FreeDirectories, Google +, Yelp
Gain authority – Offsite contentNews, blog, articles, videos, press releases
Buy traffic – Sponsored (paid) searchGoogle, Bing, Facebook
Third party social media
What Google suggests
What Google suggests
What Google Suggests
Local is important
• 84% of all users perform local searches (Kelsey Group)
• 61% of all local searches result in purchases (comScore)
• 57% of online shoppers say they shop online but plan to make purchases offline (NDP Group)
• 82% of local searchers follow up offline with an in-store visit, phone call or purchase (comScore)
Uses for social mediaUse Facebook to promote and engage
customers
Uses for Social Media Marketing
Use Facebook to showcase your services, location, and employees
Measurable analyticsUse social media to figure out who your audience is and how you reached them.
Use Pinterest for images
Use Instagram to Promote Culture and Clients
Location Tagging
Utilize Mobile Social Networks for Consumer Products
Out of 247 Prestige Brands Surveyed
•35.2%
Vine
• 69.2%
• 83.8%
• 34%
Tumblr
Over 70% of Instagram’s users are FEMALE
“How-to” Videos
Utilize monitoring tools
Respond to reviews (good and bad)
Use PR to manage your reputation
New HireAnnouncement
Use PR to manage your reputation
Uses of content
Blog
Directories
Youtube
EffortTool Content FrequencyWebsite Text, articles, news, PR,
images, videos, testimonials
Monthly at least
Facebook All above Listen daily, post at least weekly (preferably 3-4x weekly)
Youtube Videos As created
Pinterest / Flickr Images Weekly preferably
Blog Authoritative content Monthly at least (weekly ideal)
Press releasesNews articlesTestimonials
Original information about you
As available
Local directories (Google +)
Content about you Once, then review weekly
Take aways
• Consider your goals before you start– Reinforce business card– Lead/Sales quantity
• Listen before you speak– See what others like you say– See what others say about you
• Develop your “Donut” web assets• Think local• Stay engaged
Follow Us!
Follow The Net Impact:
• Facebook: www.facebook.comTheNetImpact• Twitter: @thenetimpact• LinkedIn: http://www.linkedin.com/company/the-net-
impact
Download this presentation:
• http://www.slideshare.net/TheNetImpact
