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Presented By:Rishita ShyamRishav PandeySaikat GhoshThe Power Of Ambush Marketing
How It All Began
Jerry Welsh , Manager at American Express 1980s
Winter Olympics, 1992
The Olympics only takes VISAYou dont need a VISA to travel to Norway
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Features Of Ambush MarketingIt Is An Aerial Of AdvertisingParasitic MarketingCost Effective Creates Brand Awareness
Why Ambush Marketing?Generates Buzz In The MediaUnconventionalQuirky & FunEnsures Uniqueness
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Advantages Of Ambush Marketing Cheap Target the audience easily CreativeGet on television easily
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Official SponsorsPepsiHutchLGHero HondaSet Max & DDAmbushersCoca ColaReliance InfoTechSamsungBajajESPN & Stars Sport
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Power Of Ambush Marketing Brand PoachingQuick Brand AwarenessCost EfficientIncreasing Cost of SponsorshipTransgression on the intellectual property rights
V/SBMW registered a rise of 5.6% in salesThere was a lot of buzz in Social MediaThey received a lot of exposure in Print Media
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According to Chartered Institute of MarketingOut of 100 people 33% of respondents Thought Pepsi to be a better brand than Coca Cola
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THANK YOU
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