Ben Wiegelmann

16.05.2011 - English for MarketingBerlin School of Economics and Law

Guerilla Marketing

Problems of Marketing

Guerilla Marketing

Guerilla Marketing

Guerilla Marketing is an advertising strategy in which low-cost

unconventional means are utilized, often in a localized fashion or large network of

individual cells, to convey or promote a product or an idea.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently word of mouth.

3 types of Guerilla Marketing

Ambient

3 types of Guerilla Marketing

Ambient

3 types of Guerilla Marketing

Ambient

3 types of Guerilla Marketing

Ambient

THANK

SourcesBerg, F.; Hampel, S.;Hippner, H.: Gurilla Marketing. In:WISU, Nr.3,2010, s.351-356.Levinson J.C., Schöbitz, B.: Guerilla Marketing des 21. Jahrhunderts; Campus 2008

www.gmarketing.com