Positioning That Worx

It’s Not AboutYou

Anymore!

04/08/2023TreeHouse Interactive © 2009

Agenda

• Why Positioning Matters

• It’s Not About You Anymore

• The Most Important Marketing Question

• The Positioning Matrix

• Spinning the Threads

• Tying up Loose Ends

• Summary

Positioning Matters

Positioning is the most important

thing.

Period.

Every Position is Unique

Forget the one-size-fits-all

positioning methods.They don’t work.

Think art, not science!

It’s Not About YOU Anymore

Web 2.0 changed everything.

Vendors blew it.

10 Second Rulein play.

The Most Important Positioning Question

SO WHAT?

The Positioning Matrix

Evidence

Pivot Points

Situation @ Hand

Weave Your Story!

Your Positioning Pivot Points

MarketCustomers you serve

Company Expertise you bring

SolutionsValue you offer

Pivot Point #1: Your Market

ThinkCustomers

FocusShare your Vision

LeverageExpertise to Educate

Pivot Point #2: Your Company

Think Beyond Products

FocusExpertise, LeadershipQuantitative Evidence

Leverage3rd Parties

Pivot Point #3: Your Solutions

ThinkSo What?

FocusValue

LeverageCustomer Evidence

Spinning the Threads

Every situation has a story.

Match your Pivot

Add EvidenceColor, Sparkle, Credibility

Focus on Your Audience!

Tying up the Loose Ends

Test outside

Train your storytellers

Nothing lasts foreverEvolve!

In SummaryRemember

It’s Not About You!

Ask ‘So What?’

AlwaysWeave a story!

Be CompellingLet others speak for you!

Rebel Brown

• CEO and Chief Spin Doctor, PeopleWhoKnow

• Corporate, product and go-to-market strategist• Consulting over 20 years, 100+ clients

• C-level execs, Board of Directors, Venture Capitalists• Start ups, turnarounds, start-arounds• B2B (enterprise & SMB) and B2C markets

• Author, speaker, blogger• Contact: rebel@PeopleWhoKnow.biz

• Website: www.peoplewhoknow.biz

• Blog: http://blog.peoplewhoknow.biz

• LinkedIn: http://linkedin.com/in/rebelbrown

• Twitter: www.twitter.com/rebelbrown