Political Marketing

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DESCRIPTION

on the basis of a week newspaper, we have to choose any marketing topic

Citation preview

“Marketing is the science and art of exploring, creating, and delivering

offerings better than the competitors to satisfy the needs of a target market at

a profit.”

MARKETING

BRAND BJP INC AAP 3RD FROUNT

PRODUCT MODI RAHUL GANDHI KEJRIWAL MULAYAM

LOGO

SEGMENTATION MASS SEGMENTATON

BRAND EQUITY

POTISIONING1 2 4 3

Candidate PositioningLeadership

(strong)

(weak)

Image positive

Image negative

CELEBRITY ENDORSEMENT

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