View
1.498
Download
0
Category
Preview:
DESCRIPTION
This is a presentation made at PodcampBoston2 about the importance of Business Models that will sustain your social media projects
Citation preview
1
Business Models To Sustain The Fun!
David Cutler
617-331-7852
dcutler@eatmedia.com
CreativeBusiness
Development.com
2
How Do You Think About Your Business Model?
3
Inspiration From Information
4
Know The Rules To Break Them
5
Quadrants Rule to Assess Many Options
6
Consider Your Big Picture for Ideas
7
Where The Money Is Going … Near You?
1) Device and Equipment – Dell, HP, Nokia, PS3 … Mic, amp
2) Internet Access – Comcast, Verizon …Multiple points
3) Applications - Purchase and Subscription
4) Implementation and integration – Enterprise, SaaS, Training
5) Advertising – National, Local – Revenue Sharing
6) Transactions – General, Vertical, Now (your own Investors)
7) Analysis - Research and insight
8
Basic Business Model
Start with the value you offer your customers
9
Not So Basic Business Model
10
Definitions
11
Growing Opportunity
12
You Are In The Right Market
13
We Trust Each Other Most – So…?
14
The Tide is Rising – How Do You Navigate?
15
Evolution of Online Advertising
• 1996 - Web Sites• 1998 - Display• 2000 - Search• 2002 - Contextual• 2004 - Exchanges• 2005 - Lead Gen• 2006 - Behavioral• 2008 - Social …?
16
Crowd Sourcing With Revenue $haring
17
How do you Build A Brand Now?
18
Distractions - Competitors - Partners - Customers
19
Forces on your Business Model
20
Consumer Priorities Shifting
21
Demographics Flowing
22
Acquisition and Revenue Opportunities
23
Inspiration From Information
24
Thank You – Now Go Get It
David Cutler
617-331-7852
dcutler@eatmedia.com
CreativeBusiness
Development.com
Recommended