PodcampBoston2 Business Models

1

Business Models To Sustain The Fun!

David Cutler

617-331-7852

[email protected]

CreativeBusiness

Development.com

2

How Do You Think About Your Business Model?

3

Inspiration From Information

4

Know The Rules To Break Them

5

Quadrants Rule to Assess Many Options

6

Consider Your Big Picture for Ideas

7

Where The Money Is Going … Near You?

1) Device and Equipment – Dell, HP, Nokia, PS3 … Mic, amp

2) Internet Access – Comcast, Verizon …Multiple points

3) Applications - Purchase and Subscription

4) Implementation and integration – Enterprise, SaaS, Training

5) Advertising – National, Local – Revenue Sharing

6) Transactions – General, Vertical, Now (your own Investors)

7) Analysis - Research and insight

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Basic Business Model

Start with the value you offer your customers

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Not So Basic Business Model

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Definitions

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Growing Opportunity

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You Are In The Right Market

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We Trust Each Other Most – So…?

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The Tide is Rising – How Do You Navigate?

15

Evolution of Online Advertising

• 1996 - Web Sites• 1998 - Display• 2000 - Search• 2002 - Contextual• 2004 - Exchanges• 2005 - Lead Gen• 2006 - Behavioral• 2008 - Social …?

16

Crowd Sourcing With Revenue $haring

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How do you Build A Brand Now?

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Distractions - Competitors - Partners - Customers

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Forces on your Business Model

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Consumer Priorities Shifting

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Demographics Flowing

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Acquisition and Revenue Opportunities

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Inspiration From Information

24

Thank You – Now Go Get It

David Cutler

617-331-7852

[email protected]

CreativeBusiness

Development.com