Phonathon Structure & Key Issues

Albert D. MelfoDirector of Annual GivingKent State University

Resources Infrastructure

Data Strategy

Key Components

Budget Personnel

Constituent database

Knowledge base

Resources

Frontline

• Program Managers, Supervisors

Departmental

•AG Directors, Associate Directors

Divisional

• AVPs, VPs

Intra-Departmental

• Other areas of advancement

Knowledge Base

Fully-funded

• Central development programming budget

Self-supporting

• Cost recovery structure

Hybrid

• Partially funded, partially self-

supporting

Budget

Manual

vs

Automated

Paid callers

vs

Volunteers

Year-round

vs

seasonal

Fully funded

vs

Self-supporting

Infrastructure

Data integrity

IT support

ReportingGift

processing

Data

Program objectives

Segmentation

Does PC play lead or supporting

role?

Does PC play lead or supporting

role?

Strategy

• Albert D. Melfo• amelfo@kent.edu• 330-672-0458

Contact:

• Albert D. Melfo• amelfo@kent.edu• 330-672-0458

Contact: