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Albert D. MelfoDirector of Annual GivingKent State University
Resources Infrastructure
Data Strategy
Key Components
Budget Personnel
Constituent database
Knowledge base
Resources
Frontline
• Program Managers, Supervisors
Departmental
•AG Directors, Associate Directors
Divisional
• AVPs, VPs
Intra-Departmental
• Other areas of advancement
Knowledge Base
Fully-funded
• Central development programming budget
Self-supporting
• Cost recovery structure
Hybrid
• Partially funded, partially self-
supporting
Budget
Manual
vs
Automated
Paid callers
vs
Volunteers
Year-round
vs
seasonal
Fully funded
vs
Self-supporting
Infrastructure
Data integrity
IT support
ReportingGift
processing
Data
Program objectives
Segmentation
Does PC play lead or supporting
role?
Does PC play lead or supporting
role?
Strategy
