Philatelic Best Practices

Simon AzzopardiSales and Marketing Manager

MAKING ECOMMERCE

EASY & ACCESSIBLE

Breaking down the challenges of eCommerce

First the good news

Your Assets

EVERY ONLINE RETAILERS DREAM

A TRUSTED BRAND

EVERY ONLINE RETAILERS DREAM

A FAN BASE

EVERY ONLINE RETAILERS DREAM

A REPEATABLE REVENUE STREAM

Now the not so good news

Your Challenges

• An international client base that is difficult to access• A unique business model• Ever increasing overheads

THE ECOMMERCE EFFECT

SHOW ME THE STATS

40% OF ONLINE SALES ARE UNRELATED TO

COUNTER SALES

BEST BUY

1/3 LOWE’S

PURCHASE AN ADDITIONAL, UNRELATED PRODUCT WHEN SHOPPING ONLINE

A LEVEL PLAYING FIELD

EASY?

EVERYTHING IS EASY IF DONE RIGHT

5 KEY AREAS FOR SUCCESS

Increasing your market coverage

Knowing your customer base

Efficient Management of Inventory

Efficient Management of Resource

Speed in adding new products

an effective philately portal must be driven by a philatelic back-end

Welcome to

SWIFT POSTAL

Unify your channelsOptimise your operations

Fact no. 1

Retail stock control systems cover few of the requirements of a philatelic bureau

Why ?

• The philately business is no retail business• Very demanding and customer oriented• Concepts like ‘Stamp Issues’, ‘Thematics’ and

‘Standing Orders’ do not come out-of-the-box

Fact no. 2

Having all your sales channels together into one integrated and efficient system is cost effective

Why ?

• Different customer interactions but one, unified response

• Boost customer retention by turning the customer experience into self-service

• Sell more through suggestive sales techniques• Increase revenues by empowering your sales people• Reduce the cost of manual data re-entry and report

generation

Fact no. 3

Adopting best practises improvesturn-around time and quality

Why ?• Reduction in the number of steps in business processes• Control business processes• Shorten the time taken to process orders• Reduce complaints from the philatelists• Bureau staff gain a more complete view of the entire

operation and their role in it• Streamlined operations require less supervision allowing

managers to spend more of their time in more productive activities.

Philately Module

Retail

Web

Kiosk

Typical Process Flow

Walk-ins overthe counter /

kiosk

Mail, Fax & Email

Orders

Internet

Top-Up Account

Subscribe & create a Standing Order

ORPlace Adhoc order

Customer Database

Phone

Cash Payment

• Currency• Stamp Number• Quantity Printed• Gum• Process• & more…

Building your products …

Blank CoverStamp

First Day

Cover

Assemble

Final Product

+ 1000+ 1000

+ 1000

Item is marked as a FDC

Phila

telic

Issu

e• Type of issue• Designer• Perforation• Printing• Denominations• & more ….

• Add labour costs• Assign task to staff• Capture start / end job• Monitor WIP

• Auto calculation of price• Withdrawal Date• Description• Upload images• & more…

… pushing them out to the world!

eCommerce

Retail Counter Kiosk

Adding multiple products

First Day

Cover

Mint Set

Prese-ntation Pack

Souv-enir

Folder

Year Pack

Mint Stamp

Philatelic Issue

Creating your orders …

First Day

Cover Standing Order Run

First Day

Cover

First Day

Cover

First Day

CoverPhilatelic

Issues

Standing Orders

Orders

?

… and empowering your staff

OAS00001 OAS00002

All orders coming

through all channels

Capture funds, manage stock & monitor progress

Invoices

Process Payments

PaymentGateway

On-account

Pick-list

Order fulfillment and despatch !

Invoices

Thank you

Enjoy your lunch!

Simon Azzopardi – simon@swiftpostal.com

Andrew Calleja – andrew@swiftpostal.com