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The Swift Postal Philatelic bureau best practices
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Simon AzzopardiSales and Marketing Manager
MAKING ECOMMERCE
EASY & ACCESSIBLE
Breaking down the challenges of eCommerce
First the good news
Your Assets
EVERY ONLINE RETAILERS DREAM
A TRUSTED BRAND
EVERY ONLINE RETAILERS DREAM
A FAN BASE
EVERY ONLINE RETAILERS DREAM
A REPEATABLE REVENUE STREAM
Now the not so good news
Your Challenges
• An international client base that is difficult to access• A unique business model• Ever increasing overheads
THE ECOMMERCE EFFECT
SHOW ME THE STATS
40% OF ONLINE SALES ARE UNRELATED TO
COUNTER SALES
BEST BUY
1/3 LOWE’S
PURCHASE AN ADDITIONAL, UNRELATED PRODUCT WHEN SHOPPING ONLINE
A LEVEL PLAYING FIELD
EASY?
EVERYTHING IS EASY IF DONE RIGHT
5 KEY AREAS FOR SUCCESS
Increasing your market coverage
Knowing your customer base
Efficient Management of Inventory
Efficient Management of Resource
Speed in adding new products
an effective philately portal must be driven by a philatelic back-end
Welcome to
SWIFT POSTAL
Unify your channelsOptimise your operations
Fact no. 1
Retail stock control systems cover few of the requirements of a philatelic bureau
Why ?
• The philately business is no retail business• Very demanding and customer oriented• Concepts like ‘Stamp Issues’, ‘Thematics’ and
‘Standing Orders’ do not come out-of-the-box
Fact no. 2
Having all your sales channels together into one integrated and efficient system is cost effective
Why ?
• Different customer interactions but one, unified response
• Boost customer retention by turning the customer experience into self-service
• Sell more through suggestive sales techniques• Increase revenues by empowering your sales people• Reduce the cost of manual data re-entry and report
generation
Fact no. 3
Adopting best practises improvesturn-around time and quality
Why ?• Reduction in the number of steps in business processes• Control business processes• Shorten the time taken to process orders• Reduce complaints from the philatelists• Bureau staff gain a more complete view of the entire
operation and their role in it• Streamlined operations require less supervision allowing
managers to spend more of their time in more productive activities.
Philately Module
Retail
Web
Kiosk
Typical Process Flow
Walk-ins overthe counter /
kiosk
Mail, Fax & Email
Orders
Internet
Top-Up Account
Subscribe & create a Standing Order
ORPlace Adhoc order
Customer Database
Phone
Cash Payment
• Currency• Stamp Number• Quantity Printed• Gum• Process• & more…
Building your products …
Blank CoverStamp
First Day
Cover
Assemble
Final Product
+ 1000+ 1000
+ 1000
Item is marked as a FDC
Phila
telic
Issu
e• Type of issue• Designer• Perforation• Printing• Denominations• & more ….
• Add labour costs• Assign task to staff• Capture start / end job• Monitor WIP
• Auto calculation of price• Withdrawal Date• Description• Upload images• & more…
… pushing them out to the world!
eCommerce
Retail Counter Kiosk
Adding multiple products
First Day
Cover
Mint Set
Prese-ntation Pack
Souv-enir
Folder
Year Pack
Mint Stamp
Philatelic Issue
Creating your orders …
First Day
Cover Standing Order Run
First Day
Cover
First Day
Cover
First Day
CoverPhilatelic
Issues
Standing Orders
Orders
?
… and empowering your staff
OAS00001 OAS00002
All orders coming
through all channels
Capture funds, manage stock & monitor progress
Invoices
Process Payments
PaymentGateway
On-account
Pick-list
Order fulfillment and despatch !
Invoices
