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Persuasion proces, Practical Guide: An overview of behaviour change models and their uses, Andrew Darnton, Centre for Sustainable Development, University of Westminster, persuasionapi, persion profiling
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Haring © Persuasion Process
Behavior•Target behavior
/audience
Model•Static individual/
societal
Media•Based on influencing
factors
Engage•Target audience &
context
Prototype•Key feature of
product/ service
Evaluate• Measure & iterate
Systems Approach
Adapted from: Practical Guide: An overview of behaviour change models and their uses, Andrew Darnton, Centre for Sustainable Development, University of Westminster
Dynamic Individual
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