Haring © Persuasion Process

Behavior•Target behavior

/audience

Model•Static individual/

societal

Media•Based on influencing

factors

Engage•Target audience &

context

Prototype•Key feature of

product/ service

Evaluate• Measure & iterate

Systems Approach

Adapted from: Practical Guide: An overview of behaviour change models and their uses, Andrew Darnton, Centre for Sustainable Development, University of Westminster

Dynamic Individual