Optimizing WordPress for Speed and Conversions by David Vogelpohl

The Boss’ Guide to WordPress Optimization

David Vogelpohl@davidvmc

Web development & online marketing

Mobile web & mobile apps

Follow along #ASW12

What does the boss care about?

Consider user experience with your bright ideas

+ =

The number 1 factor influencing user experience is speed

Lose up to 25% of visitors after 4 seconds

Bounce rates have a big impact…

Lower conversion rates

More expensive advertising

Problems with SEO

What’s a boss to do?

Wrangle Tracking Scripts

Pick *one* analytics package

Audit your tracking scripts

Pixel & conversion scriptsgo at the bottom!

Keep your designer in check

Less is more

Animation annihilation

CSS buttons, boarders & other graphics

Need a button? cssbuttongenerator.com

Use images like a pro

Size images to fit space

Remove metadata with smushit.com

Use JPG in place of PNG

Cheat on your A/B test

Same ads, different destination URLs

Use your primary Analytics package

Reduces Javascript load time & redirects

Page BPage A

When in doubt cut it out

Remove unnecessary features and graphics

Use Analytic events to see feature use

Use mouse tracking to view hover maps

Check out SessionCam.com

Learn How to promote Social Media

Be greedy

Use static images & links

Pick networks that make sense

Promote after the conversion

Plugins are kryptonite for speed

Security, database and server concerns

Delete don’t deactivate!

Avoid ad networks with JS rotating ads

Try to use static image ads

Make sure to use smushit.com

Affiliate offers are great for static ads

Video ads are okay, but test!

Make more money without more traffic

Convert mobile visitors

Mobile Optimized CSS

JS Browser Discovery

Media Query &Responsive design

Optimize for Keyboardshttp://goo.gl/Q626v

Don’t forget!

Be greedy with Social Media

Don't be the Homer Simpson of plugins

Avoid dynamic ad serving

Mobile optimize your website!

Wrangle tracking scripts

Keep your designer in check

Use images like a pro

Cheat on your A/B test

When in doubt, cut it out

David Vogelpohl

@davidvmc

Web Development &Online Marketing

Mobile Apps &Mobile Web