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This seemingly simple and often missed page on a website has the power to further engage, sell products, or as the name implies, provide a personal thank you to your new customer or subscriber. It’s the landing page that you send people to after they have either purchased a product; or, after they have confirmed their email address for your mailing list. Often individuals see an automated page provided by the service you are using which is not very personal. What you do with this page can determine the first impression your new customer or subscriber has of you. It sets the tone for how much you care about them. Unfortunately, while you are excited to know you have a new customer, your new prospect might have just landed in a no man’s land of a blank page. This presentation will provide key steps to bring more conversions from your website with an effective thank you page.
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Why bother optimizing an
“after-the-fact” page?
After all, Thank you page
isn’t even really part of a
sales or lead-generation
funnel, right?
Thank you page is the
starting point of building
your relationship with your
customer!
They are much more than pieces
of virtual real estate on which to
display gratitude and order
numbers.
When used properly, they can continue to boost your revenue.
The visitor has demonstrated an interest in what you offer. The
thank you page is an opportunity to extend that interest to
other offers or interactions.
Here are six examples of
“Thank You Pages” that do
an outstanding job of taking
post-conversion to the next
level.
Take a look at how Square
beautifully reminds people of
what they’ve just ordered
# 1
Square
Did you notice anything
different here?
Instead of Thank You, it
says Congratulations!
That is a simple and
innovative change that
elicits a whole other feeling
from the new buyer.
Take a look at how Jigsaw
Health Limited Time Offer to
returning visitors!
# 2 Jigsaw Health
Jigsaw draws out that buying mindset
by enticing shoppers with deep, short-
lived discounts that are hard to pass up.
The countdown timer (under the clock
on the right) compounds the sense of
urgency!
And therein lies the psychological
trigger this thank you page is based on:
Loss aversion.
Take a look at how Unbounce
does the list-building strategy
with the thank you page!
# 3
Unbounce
Unbounce, the landing page builder,
employed a list-building strategy that
ramped up their blog subscriber base
by 60% in just two webinars!
Unbounce put this simple subscription
option on their webinar thank you page
and got huge results.
It’s one of the highest-converting tactics!
Take a look at Barnes & Noble
thank you page!
# 4 BARNES & NOBLE
Barnes & Noble uses about a third of
the page width for an ad column
Includes a text ad below the basic
content
The content is visually well-organized
and clearly separated by information
type.
Thank you page is a perfect
opportunity to give visitors a
way to spread the word
# 5 Kiva
After a donation, Kiva puts social
sharing front and center with an
unusual thank you page layout.
The “receipt” portion of the page is
shifted to the right column, while the left
2/3 of the page presents a call to invite
friends to Kiva via email.
The page doesn’t ignore the basics,
either—it says thank you, tells you what
just happened, and explains what will
happen next.
Thank you page after a white
paper download
# 6 NON-LINEAR CREATIONS
After a white paper download,
nonlinearcreations.com uses the thank
you page to;
Encourage contact and exploration of
their services
and project portfolio
The client logos help reinforce
credibility.
Thank you for watching! I’d love to hear how creative you are using Thank You Page Power!
Presented by
SusanGilbert.com
