Optimizing WordPress for Speed and Conversions

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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: WordPress Nicholas Reese, Resident Rockstar, Microbrand Media (Twitter @nickreese) (Moderator) Willie Jackson, Senior Marketer and Engineer, W3 EDGE (Twitter @williejackson) David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

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10 Ways to Make WordPress Faster!

David Vogelpohl@davidvmc

As seen:

Follow along #ase2012

Track your results webpagetest.org

Pick a Good HostDedicated or VPS

(strong SLA & resource guarantees)

Managed WordPress Hosting

Check #ase2012 for the links

Sign up for a CDNDistribute Content Closer to Visitors

Reduce Server Load

Check #ase2012 for the link

Check W3C Compliancevalidator.w3.org

Check and correct errors

Reduce Javascript

Remove excess tracking scripts

Consider static elements

Place all script below </body>

Optimize imagesSize images to fit space

Remove metadata

Use JPG in place of PNG (when you can)

Try WP Smush.it

Use CSS Sprites for Images

Reduces HTTP requests

Try spriteme.org

css-tricks.com/css-sprites

Check #ase2012 for the links

Reduce PluginsMisbehaving plugins can be a

big speed drainServer pounding HTTP requests

Unnecessary database writes

Out of control SQL queries

Security Vulnerabilities

Delete don’t deactivate!

Optimize Post ListsDon’t show full post

Remove social buttons

Minimize image use

Paginate results

Last 1 - 2 - 3 - 4 – 5 Next

Create a mobile versionMobile Optimized CSS

JS Browser Discovery*

Media Query &Responsive design

Sub Domains Optional

Optimize for Keyboardshttp://goo.gl/Q626v

Mobile WP Plugins

Check #ase2012 for the links

Mobile Press

WordPress Mobile Pack

David Vogelpohl

@davidvmc

Web Development &Online Marketing

Mobile Apps &Mobile Web

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