Open Innovation Meets Social Media oct 2011

Open Innovation Meets Social Media

Interaction and involvement are key elements for open innovation as well as social media.

Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

Seed now to reap future benefits!

Social Graph

Relationships between individuals online

Interest Graph

Expansion and contraction of social networks around interests and events

Take it to the next level!

15,000 users, 60,000 monthly visitors

High stickyness

Unexpected opportunities

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What are the barriers for adoption?

#1 What’s in it for me?

#2 Purpose is not defined!

#3 Too many digital visitors; few residents!

#4 More questions than answers!

Discovery: HIGH

Incubation: LOW / HIGH

Acceleration: HIGH

Internally: HIGH

Get insights, become an influencer

Do business intelligence and become an influencerIdentify people for the interest graph

A platform for sharing- and learning

Direction, training and time

Let’s stay in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Google+: Stefan Lindegaard