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Agenda
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Carlos Moedas
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Case Studies on Open Innovation in ICT
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Case Studies on Open Innovation in ICT
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The Open Innovation paradigm
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Open Innovation Strategy
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Open Innovation (OI) Activities
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Open Innovation Activities
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Development of OI paradigm
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Open Business Models
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Open Service Innovation
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Open Innovation 2.0
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Technology drivers: the 4th industrial revolution
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Companies Investigated
[1/2]
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Research Methodology
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The Innovation Strategy Roadmap
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for each company
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Large enterprises
Small and medium enterprises
Managerial implications
Policy implications
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Large enterprises
300 to 120.000 employees
Operating in 5 to 28 Countries
BlaBlaCar (ICT)
OI in 4 Large Enterprises (LEs)
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Philips (ICT/ICT-Enabled)
STM (ICT)
Loccioni (ICT-Enabled)
How is Open Innovation characterized in LEs?3 Features
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Small and medium enterprises
8 to 40 employees
44% R&D intensity8 patents (avg)
Operating in 1 to 4 countries
7 different industries
Opportunities for SMEs implementing Open
Innovation Strategies
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1. Opening up through Business Model Innovation
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2. Engaging in large R&D Networks and/or innovation ecosystems
helps to:
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3. Balancing openness and clear appropriation strategies
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7 Management Findings
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OI Process Management Findings [1/7]
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OI Process Management Findings [2/7]
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€ ¥
OI Process Management Findings [3/7]
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OI Process Management Findings [4/7]
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Unfocused innovation may cause distraction
OI Process Management Findings [5/7]
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OI Process Management Findings [6/7]
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OI Process Management Findings [6/7]
OI Process Management Findings [7/7]
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Carlos Moedas
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7 Policy Implications
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Local Ecosystems Built for OI Policy Implications [1/7]
Local Ecosystems Built for OI Policy Implications [1/7]
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Empowering a global ecosystem through open relationships
Policy Implications 2/7
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Empowering a global ecosystem through open relationships
Policy Implications 2/7
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Intellectual Property helping OIPolicy Implications 3/7
©
Intellectual Property helping OIPolicy Implications 3/7
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©
Facilitating users’ involvement for OI 2.0 Policy Implications [4/7]
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Facilitating users’ involvement for OI 2.0 Policy Implications [4/7]
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Strike balance between encouraging basic, applied research, and innovation models
Policy Implications 5/7
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Strike balance between encouraging basic, applied research, and innovation modelsPolicy Implications [5/7]
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Remaining open to new forms of OI
and emerging growth models
Policy Implications
[6/7]
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Remaining open to new forms of OI
and emerging growth models
Policy Implications
[6/7]
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Creating the conditions for the growth and diffusion of a strong OI culture
Policy Implications 7/7
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Creating the conditions for the growth and diffusion of a strong OI culture
Policy Implications 7/7
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With the best in the worldto learn everyday, to exchange valueto collect the highest challenges
Land.
People.
Customer.
Loccioni 2068.100 years plan
Primo1D - Présentation CEA 01-2013 HT/DV | 1
Case Studies on Open Innovation in ICT : Primo1DDominique VicardCTO
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 2
� Founded August 2013
� Spin-off from CEA-Leti research center (France)
� Exclusive licensee for E-Thread® technology
� Our know-how : embedding electronics in a unique form factor
� A technology breakthrough at the crossroads of proven technologies, with a competitive industrial model
� A strong ecosystem to boost adoption of smart objects
� A strong financial situation with a first VC round of 3M€
� RFID product industrialization in progress for first volumes by second half of 2016.
Company profile
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 3
The seasoned founding team
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 4
The E-Thread® of Primo1D
A disruptive innovation from the CEA, strongly protected by patents
Electronics embedded into a textile yarn, in a unique form factor
Invisible, inseparable, durable, easy to integrate into textiles and plastics
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 5
The RFID E-Thread®
E-Thread®
Traceability
Fast and secure reading
Anti counterfeiting
Anti theft
After sales services
Recycling
Commercial laundriesApparel
A unique, invisible and durable authentification:� « Fitted for life »: from cradle to grave
� Inseparable and imperceptible: integrated into your textile
� « All in One »: traceability, anti-theft et anti-counterfeiting with one device
� Standard: UHF EPC Gen2, compatible with all existing infrastructure
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 6
Application Fields � Function is defined by the chip
� RFID Chip (existing):� RFID applications (traceability, inventory, possibly anti-
counterfeit/anti-theft, process automation, web-link)� LED Chip (existing):
� Security, Visibility, Visual signaling, Fashion� ASIC Chip (project):
� Unlimited applications (sensing, actuating, monitoring) under the following constraint :
� 2 wires only for data and power� Specific Chip and/or Cover layout
like : SHM, Sensing Materials, In-Situ process monitoring
� Unique advantages are :� Capacity to be “buried” in materials (instead of being glued)� Material Process Friendly (small modification of tooling only)� Material Structure Friendly (weak interaction with material structure)
� Several Potential Application Fields Identified� Tires, Pipes, Cables, Composites, Geo-textiles, Home textiles
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 7
A world of opportunities
TraceabilitySupply Chain optimizationInventory managementAnti-theftAnti-counterfeiting Production controlCustomer shopping experience
Decoration LED’s lighting effects
In Situ MonitoringHealth and Sport monitoringPreventive maintenance
Source: IdTechEx « RFID in Apparel 2012-2020 » and Primo1D
FuturePresent
Hig
hSm
all
Market
Barr
ier f
or a
dopt
ion
Sensors in textiles, plastics, cables, … (sport, health,
automotive, aeronautics,..)
LED’s decoration in high end textiles and plastics
(luxury, automotive)
Applications :
RFID tags for Laundry17M$, 65 Millions tags
Luxury
Fashion
Retail
RFID tags for textile retail 690M$, 12 Billions tags
RFID tags for TextileProduction control
RFID tags in Industry plastics, rubber, tires,…
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 8
The E-Thread® technologyA competitive and low capex technology
for high volume manufacturing
Smart packaging
~ 100 000 E-Thread chips per 8 inches wafer
Micromechanics
High throughput assembly line
Textile
Component integration within a textile spool
« Make / license »« Buy »
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 9
Industrial Plan
R&D
2014 2015 2016 2017
Financing Round A Financing Round B
Customer Pilot Run(100K- 1M+)
Mar
ket
Pene
trat
ion
Commercial Development
(10M+)
Customer Integration Tests
(1K – 10K+)
License AgreementCEA
Technology Building BlocksDevelopment
Prototyping(100+)
2018
RFID v1 Product Development
Indu
stria
lizat
ion Design Pilot Line
Setup
Mass Production
Pilot Line Production
First Semi-automated Assembly Tooling
RFID V2 Product Development Active Products (Sensors) Development
Advanced Assembly Tooling Prototype(singularized, 4-wires, high-throughput)
Design EquipmentSupply Production
Design EquipmentSupply
Assembly Line V1
Assembly Line V2
Assembly Line V3
Text
ile
Inte
grat
ion
Automated IntegrationManual Integration Semi-Automated Integration
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 10
Open Innovation for Primo1D
� “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” - Chesbrough, Henry William
� Models of Open Innovation used by CEA / Primo1D� CEA :
� Spin-Off� Licensing� Collaborative product design and development
� Primo1D� Customer immersion� Collaborative product design and development� R&D outsourcing
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 11
Ecosystem
Assembly equipment& know-how
R&D Lab,Semi-
Conductor Fab in Leti
End user Know-how,Early Adopters,European Programs.
Case Studies on Open Innovation in ICT - PRIMO1D – Contains Primo1D proprietary Information | 12
Push/Pull Process2016
2015
2014
2013
2012
2011
2010
2009
20082007200620052004
Techno Push Business Pull
CEA-Leti enters METIS Association ▪ ▪ METIS Members search « technological differentiators »
Idea and Patent : “Diabolo” micro-packaging technology ▪▪ First Market study : what usage can “Diabolo” serve?
▪ CEA-Leti Spin-Off process - 18 Months - Business plan
secures technological developments ▪ FP7 PASTA Project ▪ identifies a LED usage for decoration
RFID Application Patented «
“Diabolo” Portfolio reaches 20 patents «
Laundry RFID Product Developments «Creation of Primo1D
Round A of Financing
First Production
▪ Teaming with Laundry RFID solution providerPrimo1D enters PASTA ▪
» Industrial Laundry and Textile Distribution sectors identified
»Traceability and Sensing identified
▪ Laundry RFID solution provider cooperation exitPrimo1D buys equipment from PASTA partner ▪
» “Diabolo” becomes E-Thread™
» Cable, Ropes and Composites sectors identified
▪ Business DevelopmentEnd of PASTA
Industrialization ▪
| 13
Thanks for your attention!
Winner 2012 « Emergence »
Winner 2013 « Créa/Dév »Best Business PlanChallenge + 2012-2
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