Oow 2008 Final

The Interweb is herePaul Pedrazzi Vice President, Product StrategyJake Kuramoto, Senior Director, Product Strategy

Photo credit: ahockley

Honestly, I am bored by Paul’s

Schtick!

Agenda

Why Does Web 2.0 Work?

How Can We Apply This to Our Business

What Lessons Have We Learned?

What’s Next? Where Is This Headed?

Participation

http://flickr.com/photos/ocs_camp/2171492103/

Vanity

http://flickr.com/photos/hellochris/411138498/

Filtering

http://flickr.com/photos/canonsnapper/411824111/

Agenda

Why Does Web 2.0 Work?

How Can We Apply This to Our Business

What Lessons Have We Learned?

What’s Next? Where Is This Headed?

Same Engine, New Passengers

http://www.flickr.com/photos/jason_burmeister/2253683767/

http://www.flickr.com/photos/sharynmorrow/29216464/

IT and Line of Business

http://flickr.com/photos/enzod/2124659870/

The Oath

• Business Pledge• Involve IT, Legal and Security Early• Forget I am the only one who “gets it”, at least for this

meeting• Be open to less than I want for some of what I need.

• IT Pledge• Treat my users as customers and not an insurrection.• Listen to what is not working and why• Rethink current policies for reasonableness and value

Perspective Matters

http://flickr.com/photos/elmada/720539352/

Agenda

Why Does Web 2.0 Work?

How Can We Apply This to Our Business

What Lessons Have We Learned?

What’s Next? Where Is This Headed?

Driving Lessons from the 'Lab

http://www.flickr.com/photos/kylemay/1471408434/

Are you ready for this?

http://www.flickr.com/photos/nikonvscanon/2428330932/

You'll be learning on the job, hopefully.

http://www.flickr.com/photos/oldonliner/1485881035/

Know when to abandon ship.

http://www.flickr.com/photos/ahmedrabea/2415877930/

Nurture your community.

http://www.flickr.com/photos/globetrotter1937/2691197751/

Love your fans. They love you.

http://www.flickr.com/photos/mullingitover/91712970/

Embrace choices. It's easier.

http://www.flickr.com/photos/orinrobertjohn/114430223/

Know the path of least resistance.

http://www.flickr.com/photos/jkohen/2321064304/

Prepare for the worst.

http://www.flickr.com/photos/williamafranklin/2623584600/

Involve the right people. Early.

http://www.flickr.com/photos/katerw/196848862/

Play the game. You'll need help.

http://www.flickr.com/photos/banditaz/2395722884

Be patient.

http://www.flickr.com/photos/onerandommonkey/48105829/

Keep a list of kudos.

http://www.flickr.com/photos/ruvjet/255516621/

What have we learned?

Agenda

Why Does Web 2.0 Work?

How Can We Apply This to Our Business

What Lessons Have We Learned?

What’s Next? Where Is This Going?

Where are we heading with Connect?

Impact on Individuals

http://flickr.com/photos/ross/4368015/

Impact on Organizational Culture

http://flickr.com/photos/voreas/442016052/

Future?

http://flickr.com/photos/ian_d/30859899/

Questions?

Jake Kuramotojake.kuramoto@oracle.com

Paul Pedrazzi paul.pedrazzi@oracle.com

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.