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Online Research NetworksGet connected to the online zoo
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Agenda
• Introduction to Social Media• Overview of online tools
– Twitter– Facebook– LinkedIN– digg
• Case studies and Examples• Hands-on• Q&A
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Introduction to Social Media
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Social Media
Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Web 2.0
• Harnessing collective intelligence• Facilitate collaboration and sharing• Users = co-developers and co-
creators
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Social MediaBenefits
• Research business decisions• Finding out what others think of products, vendors, approaches, etc.• Increase speed of collaboration• Keep track of peers and colleagues• Accelerate decision-making processes through peer input• Reduce travel costs• Access to thought leadership and information I couldn’t get elsewhere
• Showcase myself or my company• Improve reliability of information• Reduce costs typically found with traditional networking• Access to learning /professional development
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Social Networking
Web sites that allow people to link to others to share opinions, insights experiences and perspectives, whether it's music fans on MySpace, business contacts on LinkedIn, or classmates on Facebook. Many media sites have adopted social networking features such as blogs, message boards, podcasts and wikis to help build online communities around their content.
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Statistics
FACEBOOK * > 250 million active users * > 120 million users log on to Facebook at least once each day * > two-thirds of Facebook users are outside of college * The fastest growing demographic is those 35 years old and
olderTWITTERTotal Users: 1+ millionTotal Active Users: 200,000 per weekTotal Twitter Messages: 3 million/dayLINKED-IN11.9 unique visitors
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Overview ofOnline Tools
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• Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.
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• Username, biography and photo• Following• Followers• Tweets• Real-time search• Topics• Direct messages
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TwitterEtiquette
• Following others• Re-Tweeting Others• Topics and Events• Follow Friday• Make it personal and create relationships• Tip: follow followers’ followers
Glossary:@, #
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Facebook is a social networking website where users can create and customize their own profiles with photos, videos, and information about themselves.
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• Profile• Friends• Inbox• Events• Groups• Fan pages• Chat• Photos• Updates
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FacebookQuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
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FacebookQuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
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FacebookQuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
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FacebookQuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
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FacebookQuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
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QuickTime™ and aTIFF (Uncompressed) decompressor
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• LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.
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• Profile• Groups• Contacts• Discussions• Search for people/ jobs/ companies
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Social Bookmarking
The ability to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.
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digg
Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories.
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digg
• Topics• Popularity• Other users
Link to Facebook and Twitter
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digg
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digg
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digg
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Case studies&
Examples
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Case study: Dave Duarte
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Case study: Dave Duarte
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Case study: Dave Duarte
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Case study: Dave Duarte
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Case study: Dave Duarte
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Case study: Dave Duarte
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Case study: Dave Duarte
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Case study: Dave Duarte
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Case study: Dave Duarte
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Twitter Real Time Search
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LinkedINGroups
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Examples: Web 2.0 affecting agriculture in Africa
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Identifying the Lions
• Google Searches• Twitter• LinkedIN Groups Managers and
Members• Conference keynote speakers• Industry blogs
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Becoming a Lion
• Be authentic• Spend time online• Be professional• Be courteous• Connect others• Be interesting• Leave the comfort zone and explore
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Other useful tools
• Skype
• Ning
• YouTube
• Slideshare
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Hands On
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Hands On
Create your own:UsernameBiographyGroupDiscussion question
For LinkedIN
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Q&A
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~ The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. ~
Bob Burg
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