Online + Offline = Bottom Line | Conor Lynch - Connector 360

CONOR  LYNCH  

ONLINE      +        OFFLINE              =        BOTTOM  LINE    

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Strategy

Tech & Content

Media & Promotion

PR / Digital PR

Offline Activation

Data & Analytics

Target Consumers

Digital Audits

Events

Experiences

Retail 3.0

Influencers Connectors Tribes

Shared

Bought

Owned

Consumer Intelligence

Competitor Reports

Smart Insight

Strategy

Blogs

Videos

Apps

1. STRATEGY

SMART INSIGHT

STRATEGY

Strategy is a plan to obtain a goal based on the information at hand

TOP TIPS

1.  Specific, Measurable, Actionable, Realisic & Timely

2.  Conduct research to improve information at hand 3. Upskill team in digital, social & mobile

30% 50% 1 Billion

MOBILE WEB

B2B TECH

eCOMMERCE

MOBILE MOURA

2. STUDIO & CONTENT

DIGITAL VIDEO

BLOGS IMAGES

TOP TIPS

1.  Consider inbound marketing using great content

2. Create a calendar of events and content ideas 3. Create free mobile videos with apps like Qik.com

1 Bn

@social media_ie

ESB  CORPORATE  BLOG  

BOUGHT MEDIA

3. MEDIA & PROMOTION

OWNED MEDIA

SHARED MEDIA

TOP TIPS

1.  Optimise a mix of Bought, Owned & Shared Media

2. Run visual campaigns that grab attention 3. Map how to find your fragmented audience

NUI MAYNOOTH

SEEDING

INFLUENCERS

4. PR / DIGITAL PR

TRIBES CONNECTORS

TOP TIPS

1.  Connect with journalists & connectors on Twitter

2. Build or join communities or Tribes 3. Set targets for media coverage

C2C

KLOUT

GAME OF THRONES

EVENTS

5. OFFLINE ACTIVATION

EXPERIENCES RETAIL 3.0

TOP TIPS

1.  Create online / offline events that drive business 2. Reach out to existing events and groups 3. Use conferences & seminars to drive online activity

TRIBES

RETAIL 3.0

O Boticario

RETAIL 3.0

CONSUMER    INTELLIGENCE  

6. DATA & ANALYTICS

COMPETITOR  REPORTS  

DIGITAL  AUDITS  

TOP TIPS

1.  Use all analytical data at your disposal

2. Benchmark performance against your competitors 3. Optimise constantly and Test Test Test!

CONSUMER INTELLIGENCE

ALLIANZ GAA

2 Years

EUROCYCLES

COMPETITOR REPORTS

FREE APP

WHAT WE DO

THANK YOU!

conor@socialmedia.ie

(01) 906 0006