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Everybody’s GameLondon 2012
Overcoming the Hurdles
•Maximize Revenue•Attendance•Affordability
Goals
PricingPopular Sports
Other Sports
Timing
Goal: $650 000 000Popular Sports: $403 000 000Other Sports: 4 000 000 Tickets - $62
Attendance
Incentives
Confirming Attendance
DistributionOnline
Barcode
Box Office
Secondary Market
Awareness &Accessibility
Count-down
Guerilla Marketing
Summary
Recommended