Everybody’s GameLondon 2012

Overcoming the Hurdles

•Maximize Revenue•Attendance•Affordability

Goals

PricingPopular Sports

Other Sports

Timing

Goal: $650 000 000Popular Sports: $403 000 000Other Sports: 4 000 000 Tickets - $62

Attendance

Incentives

Confirming Attendance

DistributionOnline

Barcode

Box Office

Secondary Market

Awareness &Accessibility

Count-down

Guerilla Marketing

Summary