Ocoss Presentation at USEA (Ft Worth, Tx)

By: Michael L. Brown Jr.

• Native Floridian

• Traveler

• Martial Arts

• Entrepreneur

• Equestrian

• A.S. Hardware & A.S. in Software

• A.A. CS & B.S. CIS

• IT Professional

• Web Development

• Trained, Bred, and Sold Horses

• Show, Promote, and Market Horses

• Multi Regional and National Championships

– USEF

– USEA

– USDF

– AHA

• Inspections and Keurings– RPSI (Zweibrücker)

– Belgian Warmblood (BWP)

– American Hanoverian Society (AHS)

– American Warmblood Society (AWS)

– American Holsteiner Horse Association (AHHA)

– American Trakehner Association (ATA)

– German Oldenburg Verband (GOV)

– International Sporthorse Registry (ISR)

– Oldenburg Registry North America (OL NA)

• Volunteer Services

– Region 12 Executive Director of Florida

– Breeding/In-Hand Committee Member

– Sport Horse Committee Member

– Local Club BOD and Show Committee Member

• Education

– USEF “r” DSHB Judges License

– USDF “L” Program

– Taught seminars

– Demonstrated Application

• Describe the importance of having an online presence within the equine industry, and introduce the new technology that helps bring to light these importance's.

• We must first identify what the relevant issue is within the equine industry (digitally).

– Online Presence

– Antiquated Technology

– Youth Involvement

• Social Media

– Facebook

– Instagram

– Twitter

• Digital Real-estate

• Information is everywhere!

– Is it accessible?

– Is it relevant?

– Is it reliable?

Is the Industry keeping current with technological changes?

Mobile adaptation

Browser adaptation

Anticipating changes

Keeping current with modern changes in technology is challenging, but yet rewarding if you are able to captivate the next generation of audiences.

“In the days of modern technology most kids are brought up today playing with phones, computers, iPads, and all that stuff — they don’t care that much about the outside world as far as horses go. It’s kind of sad, but it’s true.”

- Megan Arszman

• With technology consistently changing and new generations of youth evolving into these changes, it would behoove organizations, businesses, and individuals to adapt to those changes in order to grow with those individuals.

• Our Targeted Objective

– Enhance Internet Presence

– Create Technological Assurance

– Create an interactive environment

– Indirectly create a marketing foundation

– Supply virtual business solutions

• Next Generation Web Developers

– Mobile Responsive

– Comprehensive Functionality

– Database System

– Technology Assurance

• Equestrian Website

– Lessons & Clinics

– Training & Boarding

– E-sign Liability Documents

– Client Management

• Platform Technology

• What makes us innovative

• Plugins, Widgets, Updates, & Fixes

• Server Management

• Hacking

• UF to Ocala

• Funded by Silicon Valley

• Business Advisory Board