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Jay Baer from Convince & Convert hosted a virtual book tour stop for the new book, No Bullshit Social Media by Jason Falls and Erik Deckers. Here are the slides from the event. Enjoy!
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Thank you for being here.
#nobssocial
Welcome
Convince & Convert
• Social Media and Content Strategy
• For Agencies
• For Corporations
• Blog That Doesn’t Suck
• Some Other Book About Social Media
InfusionSoft
•All-in-one email, CRM, e-commerce
•Terrific small business tool
•Automatic email replies
•Check out a demo: infusionsoft.com/socialwebinar
Did Somebody Say Book?
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheStoriesBehindTheBook
JasonFalls
Convince&ConvertVirtualBookTourEvent
nobullshitsocialmedia.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Youmustbehuman
• Youmustengage
• Youmustjointheconversa@on
Whatthepuristssay...
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Howtodrivebusiness
• Howtoplanstrategically
• Howtomeasureit
Whatthepuristsdon’tsay...
Mike Baldwin - Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingtheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BULL!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheTruth
Synthmaniac on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarke@ng
• EnhanceBranding&Awareness
• ProtectYourReputa@on
• EnhancePublicRela@ons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceBranding&Awareness
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
ProtectYourReputa@on
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhancePublicRela@ons
Matt Callow on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BuildCommunity
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceCustomerService
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FacilitateR&D
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
DriveSales
Miss Shirley’s
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
NowWhat?
Dieaugenwiede on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarke@ng
• EnhanceBranding&Awareness
• ProtectYourReputa@on
• EnhancePublicRela@ons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
WhatdoIgetinreturn?
CustomerSa<sfac<onScores
HigherSearchEngineResults
NewProductIdeas
LowerCost‐PerLead
LowerCallCenterCosts
MoreOnlineMediaCoverage
MoreSubscribers
FasterResponseTimes
HigherBrandRecallWebsiteTraffic
HigherReten<onRate
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
Lasse Kristensen on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
City of Pikeville
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
nobullshitsocialmedia.com
JasonFalls@JasonFalls
ErikDeckers@edeckers
There’smorewherethiscamefrom!
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
JayBaerRocks!
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