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A screenshot walkthrough of the new YouTube analytics. On our blog we have a post walking through the highlights of the new changes and a quick guide to all of the new reports. http://bit.ly/tUigrn
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New YouTube Analytics Walkthrough
Prepared by: Josh Peters
December 2011
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New YouTube Analytics – Key Points
• New reports broken down by views and engagement
• Ability to easily download the report as a CSV
• Better search functionality and variable date ranges.
• New Overview screen
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About This Walkthrough
• Is from a 365 days view.• Has client & video names removed.• Follows the flow of reports found on the left side of the
Analytics page– Views Reports
• Views• Demographics• Playback Locations• Traffic Sources• Audience Retention
– Engagement Reports• Subscribers• Likes and dislikes• Favorites• Comments• Sharing
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Overview
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Overview
Views Reports
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Views Reports - Views
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Views Reports – Views cont.
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Views Reports - Demographics
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Views Reports – Demographics cont.
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Views Reports – Playback Locations
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Views Reports – Traffic Sources
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Views Reports – Traffic Sources cont.
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Views Reports – Audience Retention
• Audience retention is only for videos and not for channels.
– Shows how long people are watching the video
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Views Reports – Audience retention cont.
Engagement Reports
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Engagement Reports - Subscribers
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Engagement Reports – Likes and Dislikes
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Engagement Reports – Likes and Dislikes
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Engagement Reports - Favorites
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Engagement Reports – Favorites cont.
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Engagement Reports - Comments
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Engagement Reports – Comments cont
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Engagement Reports - Shares
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Engagement Reports – Shares cont.
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Engagement Reports – Shares cont.
Sharing services available on YouTube videos
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Additional Notes
• All reports that are available for the channel are available for individual videos.
• All buttons are clickable to change data view.
New YouTube Analytics Walkthrough
Prepared by: Josh Peters
December 2011
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