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Presented to the Icehouse Business Incubator consultants. Summary of what is and is not native advertising, how it fits into content marketing and why it's important for small business startup marketing.
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Native Advertising
The biggest thing in Marketing since ages ago
Native advertising is a web advertising method in which the
advertiser attempts to gain attention by providing content in
the context of the user's experience
Paid Owned Earned
Labeling
HuffPo labeling
BuzzFeed labeling
Mashable labeling
Linked In labeling
Success measures
Church versus State
Embrace change.“The media industry is bifurcated
into two distinct worlds: the struggling traditional segment that longs for a simpler, more profitable past that will never return; and the vibrant, entrepreneurial segment that is reinventing the industry
before our eyes. The simple act of choosing to live on the new, wide-
open frontier is a powerful step toward success.”
@rebeccacaroerebecca@creativeagencysecrets.comhttp://www.slideshare.net/rcaroe/
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