NASHRM Mentor University-Social Media for HR Pros

Social Media for HR Pros

Ben Eubanks

April 11, 2013 NASHRM Mentor University

About meThe day gig The night gig

The unpaid gig

If I was a Lawyer

If I was a Recruiter/Consultant

But I’m not

How I started in HR

How I started in Social Media

Why?

• Your employees understand it, whether you do or not.

• You can get a lot out of it professionally.• It’s how you spend your free time after you

finish all the HR work. :-)

Professional development

Join the club

Over 100 “HR” blogs exist today. Here are ten:

1. hrringleader.com

2. omegahrsolutions.com

3. womenofhr.com

4. fistfuloftalent.com

5. hrcapitalist.com

6. hrschoolhouse.com

7. hrremix.com

8. timsackett.com

9. sbrownehr.com

10. evilhrlady.org

Thinly sliced

Have a favorite topic? What about Lean manufacturing principles for HR, government contracting, or legal compliance?

Networking

You are the average of your 5 closest friends.

Jim Rohn

HRevolution

Project:Social

How do you survive?

• Be realistic• Use leverage

Communications

• Do you need a policy?– Blanket conversation policy– Lawyers running the show– Outliers

Hot off the presses

• Research published TODAY by SHRM:– 77% of orgs using social recruiting– 20% of orgs using for screening (truth?)

http://www.slideshare.net/shrm/social-networkingwebsitesrecruitingselectingjobcandidatesshrm2013final

Legal

• Swinging pendulum: “nothing is allowed” was the norm, now moving away

• Speech on social media platforms can be “protected speech” if it targets the NLRA key “concerted activity” areas: wages, working conditions, etc.– Hispanics United

• Not all speech protected– Bartender– Reporter

Two options

Coaching vs. Policies

• Drive Smart• Be Honest and Clear• Avoid a Blowout• Genuine Assistance• Proceed with Care• Respect Fellow Drivers• Share the Road

The numbers

Recruiting

• Facebook (or Twitter, YouTube, etc.) is not a bad word

• LinkedIn is my main success story• Facebook for targeted demographics• Niche sites• Learn to search Google (boolean)• Communities=work, tread carefully• Email comm idea w/SmartRecruiters• Corporate blogging

Ninja tip

• Boolean search is not social media, but you search social data.

• Type “ben eubanks” site:linkedin.com and you can see my profile, even if we’re not connected.

• This is how I source purple squirrels.

Tools abound

• Jobvite• SmartRecruiters• Yammer• TribeHR• Rypple• TalentBin • And a hundred others

Corporate Blogging

Get a free guide: upstarthr.com/hrblogging

Culture/Branding

• What do ladies in men’s flame retardant Nomex flight suits, a bag piper, and a video about the mission to kill Osama Bin Laden have in common?

But I don’t have time…

Start with one thing. –Richard Sherman

But I don’t have time…

Use LinkedIn first. –Bonita Martin

Take advantage of

Groups and Answers

But I don’t have time…

Use RSS to save time. –Caryn Sarvich

But I don’t have time…

Engage now or be left behind. –Stephanie Kempa

More on this: http://upstarthr.com/busy

Not THE answer, but…

Get more

• Get this presentation: upstarthr.com/nmusocial

• Get free email updates: upstarthr.com/feeds

• Email me: ben@upstarthr.com• Free eBooks on employee engagement,

retention, and more: upstarthr.com/freebies